Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google has been touting automation in advertising for years. Marketers initially rejected the notion of less control of campaigns, leaving the processes up to technology. All that has changed. Read the whole story
by Laurie Sullivan
With Visual Search in Chat for Bing, users can upload photos to Bing Chat and ask the AI search engine questions based on the … Read the whole story
by Laurie Sullivan
In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and … Read the whole story
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by Laurie Sullivan
The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open … Read the whole story
by Robert Williams
The number of agency reviews is also affected by changing macroeconomic challenges, among other reasons. Read the whole story
by Joe Mandese
NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were … Read the whole story
by Wayne Friedman
Streaming platform advertising may increasingly see a glut. Nearly 35% of streaming "pods" can last more than three minutes, a Comcast Advertising survey finds. … Read the whole story
by Ray Schultz
Sales teams can use the Sales GPT to send tailored emails to clients, the firm says. Read the whole story
by Sarah Mahoney
The ecommerce giant and actor Randall Park tells parents that spending way less on kids is OK. Read the whole story
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by Ray Schultz
Half say they are satisfied, up from just over a third in 2022, Prowly reports. Read the whole story