- Apple's 'CODA' Becomes First Streamer To Win Oscar Best Picture
Television News Daily, Wayne Friedman - Monday, March 28, 2022
Apple Original Films won three awards in all for "CODA." Apple w ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
Digital News Daily, Colin Kirkland - Thursday, March 24, 2022
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- Disney Sells Out Ads On ABC's Oscars Telecast
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
Despite recent years' viewership drops, advertisers including NBCU's Peacock, Discovery+, Paramount+ a ...
- 'For Your Consideration' Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
That's up 7% from the season leading up to the 2021 Acade ...
- Disney Sells Out National TV Advertising For 'The Oscars'
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
National TV advertising for "The 94th Academy Awards" on ABC is so ...
- Oscar Preview, Part 2: Showmanship Deficit Plagues Joyless Show
TVBlog, Adam Buckman - Thursday, March 24, 2022
In the seven years that the "TV Blog" has been covering t ...
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
TVBlog, Adam Buckman - Wednesday, March 23, 2022
Last year at this time with the pandemic still raging, the Osca ...
- Twitter-Voted Fan Favorites To Be Featured During Oscars Telecast
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
The results of popular votes for favorite movie and favorite scenes fr ...
- Netflix Again Leads Oscar Nods, 'Power Of The Dog' Might Net Best Picture Win At Last
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
To date, no streamer has won best picture -- but with ...
- Costume Designers Create Items For Academy Museum Gift Shop
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 28, 2021
When the Academy Museum of Motion Pictures opens Sept. 30, the gift sh ...
- Awards Shows Are In Trouble, Not Just The Golden Globes
TV Watch, Wayne Friedman - Monday, May 17, 2021
The recent Oscar broadcast took a massive hit, down 60% to 9 ...
- Oscar Viewing Is Down -- What's To Blame?
TV Watch, Wayne Friedman - Wednesday, April 28, 2021
The king of all trophy-based entertainment awards shows, "The Oscars," took anoth ...
- If You've Read One Oscar Review, You've Read 'Em All
TVBlog, Adam Buckman - Wednesday, April 28, 2021
Scanning the Oscar reviews published here over the last half-decade, I fi ...
- Oscars So Dull: Millions Say No To Movie Biz Boredom
TVBlog, Adam Buckman - Tuesday, April 27, 2021
A movie industry that is universally known for its showmanship applied no ...
- Subdued Oscars Still Yields Social Chatter For Cadillac
Drive Time, Tanya Gazdik - Monday, April 26, 2021
Cadillac CMO Melissa Grady noted significant chatter on social media after t ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rol ...
- Netflix Takes 7 Oscar Wins, Most Nominations, Leading All Studios
Television News Daily, Wayne Friedman - Monday, April 26, 2021
Netflix won the most awards, but missed Best Picture. Walt Disney w ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- Verizon Will Allow 5G Users Backstage Views Of The Oscars -- But Who Will View The Oscars?
Marketing Daily, P.J. Bednarski - Thursday, April 22, 2021
The wireless carrier is offering near-real-time access to backstage areas, the r ...
- Netflix Leads Oscar Nominations Again: 35 Overall, 10 For 'Mank'
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Amazon is second, with 12 nominations total, and newbies Disney+ and App ...
- Creative All-Star: Lisa Sherman
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
When the Ad Council slated its calendar for 2020, the organization h ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesterye ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says ...
- Good Moos! Joaquin Cow Speech Sparks Headline Creativity
TVBlog, Adam Buckman - Tuesday, February 11, 2020
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlig ...
- Netflix Largely Snubbed At Oscars, Including Shutout For 'The Irishman'
Digital News Daily, Karlene Lukovitz - Monday, February 10, 2020
Despite 24 nominations--and spending an unprecedented $70 million on its Oscars promotion ...
- Quibi Debuts Hollywood-Inspired Spots During Oscars
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
The spots demonstrate the platform's immersive viewing experience while paying tribute ...
- My Prediction For Best Picture
Mediapsssst, Richard Whitman - Sunday, February 9, 2020
It's based on a proprietary formula and there is one caveat: ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...