- My Prediction For Best Picture
Mediapsssst, Richard Whitman - Sunday, February 9, 2020
It's based on a proprietary formula and there is one caveat: ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with t ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Research Intelligencer, Joe Mandese - Thursday, January 23, 2020
Unlike the Super Bowl, whose annual advertising price tag seems to de ...
- You Don't Need ESP To Choose An ESP
Email Insider, Ray Schultz - Tuesday, January 21, 2020
Email service providers are offering new features, often at lower prices, Acxiom ...
- Netflix In Talks To Buy Egyptian Theatre
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Netflix's move may appease industry execs. It has been criticized for looki ...
- Beyonce, Adidas Announce Deal After Reebok Dust-Up
Marketing Daily, Sarah Mahoney - Sunday, April 7, 2019
Beyonce and Adidas will collaborate not just on performancewear, but also ...
- Oscars And Emmys Ask: Is Netflix A Movie Or TV Company?
TVBlog, Adam Buckman - Friday, April 5, 2019
Now that Netflix's "Roma" has had its big Oscar push, why shouldn ...
- Oscars' Potential Problems Proved Overblown
TV Watch, Wayne Friedman - Wednesday, February 27, 2019
Except for film critics' after-show complaints about Best Picture of the ye ...
- Social Buzz Isn't Real -- Just Ask Olivia Colman And Lady Gaga
London Blog, Sean Hargrave - Tuesday, February 26, 2019
UK buzz didn't get behind Olivia Colman as much as Lady Ga ...
- The Big Snore: Oscars Are A TV Show In Trouble
TVBlog, Adam Buckman - Tuesday, February 26, 2019
The Oscars were so boring that it was possible to wonder w ...
- Cadillac Showcases SUV Portfolio In 'Rise Above' At Oscars
Marketing Daily, Tanya Gazdik - Friday, February 22, 2019
Spots feature music of Childish Gambino, "at the forefront of cultural conversati ...
- Newspapers Reap Windfall From Netflix Oscar Spending
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spe ...
- ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
Television News Daily, Wayne Friedman - Wednesday, February 20, 2019
With many returning advertisers, ABC has now sold out all commercial invento ...
- Oscar Hosting Is So Complicated, No One Wants To Do It
TVBlog, Adam Buckman - Thursday, February 21, 2019
Celebrities won't touch the Oscar hosting job with a 10-foot pole becau ...
- The Oscars: No Host, But Lots Of ABC On-Air Promos
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
So far, ABC has run 691 promo airings, yielding 329.2 million impressio ...
- How To Fix The Oscars Broadcast (Hint: The Host Doesn't Matter)
Research Intelligencer, Steve Sternberg - Wednesday, January 9, 2019
There's been a lot of discussion about who might be the ho ...
- Wanted: Squeaky Clean Inoffensive Person To Host Oscars
TVBlog, Adam Buckman - Thursday, December 13, 2018
Kevin Hart's appointment as Oscar host lasted all of two days earli ...
- The Oscars Put Popular Movies On Hold
Television News Daily, Wayne Friedman - Friday, September 7, 2018
The Academy of Motion Pictures Arts and Sciences is pulling back ...
- The Oscars Have A New Category: Popularity. Will Viewers Buy It?
TV Watch, Wayne Friedman - Monday, August 13, 2018
In recent years, films that won the big awards -- critics' favorit ...
- Oscars Hit Record Low, National Ad Revenues Slightly Up
Television News Daily, Wayne Friedman - Monday, March 5, 2018
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decli ...
- Oscar Post-Mortem: Oldest Star In the Room Outshone Everyone
TVBlog, Adam Buckman - Tuesday, March 6, 2018
The Oscar for Most Classy goes to Eva Marie Saint, who outsho ...
- Nest To Debut Ad In Oscars That Taps Into Gender Debate
Out to Launch, Steve McClellan - Friday, March 2, 2018
Nest, the connected home technology platform is launching a campaign in th ...
- Oscars Embrace Streaming As Consumer Habits Shift
Digital News Daily, Alex Weprin - Thursday, March 1, 2018
The number of consumers live-streaming this year's Oscars is expected to ri ...
- #HimToo? Ryan Seacrest In The Sex Harassment Hot Seat
TVBlog, Adam Buckman - Friday, March 2, 2018
Seacrest is involved in so many projects that it's possible to envisi ...
- 'The Hollywood Reporter' Publishes Biggest Oscars Issue, Focuses On #MeToo, Envelopegate
Publishers Daily, Sara Guaglione - Wednesday, February 28, 2018
The Hollywood Reporter's annual Oscars issue is the largest magazine the entertainme ...
- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winner ...
- Does Anybody Really Care, Part II: The Oscars
TVBlog, Adam Buckman - Wednesday, February 28, 2018
The Oscars are part of a shrinking category of event shows th ...