- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Television News Daily, Wayne Friedman - Tuesday, April 27, 2021
While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- Verizon Will Allow 5G Users Backstage Views Of The Oscars -- But Who Will View The Oscars?
Marketing Daily, P.J. Bednarski - Thursday, April 22, 2021
The wireless carrier is offering near-real-time access to backstage areas, the r ...
- Netflix Leads Oscar Nominations Again: 35 Overall, 10 For 'Mank'
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Amazon is second, with 12 nominations total, and newbies Disney+ and App ...
- Creative All-Star: Lisa Sherman
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
When the Ad Council slated its calendar for 2020, the organization h ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing ...
- Movies Losing Mass Appeal As Oscar Ratings Take Dive
TVBlog, Adam Buckman - Wednesday, February 12, 2020
This year's audience tally represents a far cry from Oscars of yesterye ...
- 'Oscars' Ad Pricing Same As 2019, But Ratings Down 20%
Television News Daily, Wayne Friedman - Monday, February 10, 2020
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says ...
- Good Moos! Joaquin Cow Speech Sparks Headline Creativity
TVBlog, Adam Buckman - Tuesday, February 11, 2020
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlig ...
- Netflix Largely Snubbed At Oscars, Including Shutout For 'The Irishman'
Digital News Daily, Karlene Lukovitz - Monday, February 10, 2020
Despite 24 nominations--and spending an unprecedented $70 million on its Oscars promotion ...
- Quibi Debuts Hollywood-Inspired Spots During Oscars
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
The spots demonstrate the platform's immersive viewing experience while paying tribute ...
- My Prediction For Best Picture
Mediapsssst, Richard Whitman - Sunday, February 9, 2020
It's based on a proprietary formula and there is one caveat: ...
- 'New York Times' To Run "1619 Project" Ad At Oscars
Publishers Daily, Melynda Fuller - Thursday, February 6, 2020
The ad focuses on the importance of independent journalism, centered around ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with t ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- Sales Data Shows Oscar Ad Prices Fluctuate Year-To-Year
Research Intelligencer, Joe Mandese - Thursday, January 23, 2020
Unlike the Super Bowl, whose annual advertising price tag seems to de ...
- You Don't Need ESP To Choose An ESP
Email Insider, Ray Schultz - Tuesday, January 21, 2020
Email service providers are offering new features, often at lower prices, Acxiom ...
- Netflix In Talks To Buy Egyptian Theatre
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Netflix's move may appease industry execs. It has been criticized for looki ...
- Beyonce, Adidas Announce Deal After Reebok Dust-Up
Marketing Daily, Sarah Mahoney - Sunday, April 7, 2019
Beyonce and Adidas will collaborate not just on performancewear, but also ...
- Oscars And Emmys Ask: Is Netflix A Movie Or TV Company?
TVBlog, Adam Buckman - Friday, April 5, 2019
Now that Netflix's "Roma" has had its big Oscar push, why shouldn ...
- Oscars' Potential Problems Proved Overblown
TV Watch, Wayne Friedman - Wednesday, February 27, 2019
Except for film critics' after-show complaints about Best Picture of the ye ...
- Social Buzz Isn't Real -- Just Ask Olivia Colman And Lady Gaga
London Blog, Sean Hargrave - Tuesday, February 26, 2019
UK buzz didn't get behind Olivia Colman as much as Lady Ga ...
- The Big Snore: Oscars Are A TV Show In Trouble
TVBlog, Adam Buckman - Tuesday, February 26, 2019
The Oscars were so boring that it was possible to wonder w ...
- Cadillac Showcases SUV Portfolio In 'Rise Above' At Oscars
Marketing Daily, Tanya Gazdik - Friday, February 22, 2019
Spots feature music of Childish Gambino, "at the forefront of cultural conversati ...
- Newspapers Reap Windfall From Netflix Oscar Spending
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spe ...
- ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
Television News Daily, Wayne Friedman - Wednesday, February 20, 2019
With many returning advertisers, ABC has now sold out all commercial invento ...
- Oscar Hosting Is So Complicated, No One Wants To Do It
TVBlog, Adam Buckman - Thursday, February 21, 2019
Celebrities won't touch the Oscar hosting job with a 10-foot pole becau ...
- The Oscars: No Host, But Lots Of ABC On-Air Promos
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
So far, ABC has run 691 promo airings, yielding 329.2 million impressio ...
- How To Fix The Oscars Broadcast (Hint: The Host Doesn't Matter)
Research Intelligencer, Steve Sternberg - Wednesday, January 9, 2019
There's been a lot of discussion about who might be the ho ...
- Wanted: Squeaky Clean Inoffensive Person To Host Oscars
TVBlog, Adam Buckman - Thursday, December 13, 2018
Kevin Hart's appointment as Oscar host lasted all of two days earli ...