• by Karlene Lukovitz  @KLmarketdaily, March 15, 2021

Netflix's heavy investments in original content seem to be paying off in prestige and visibility, as well as subscriptions.

For the second year in a row, the streaming service beat out the legacy film studios and other streamers on Academy Award nominations, this year with 35 total.

Last year, Netflix earned 24, although it won just two — and has yet to win a Best Picture Oscar.

Netflix also made this year’s most-nominated single film: David Fincher’s “Mank,” which earned 10, including for Best Picture, director, actor (Gary Oldman) and supporting actress (Amanda Seyfried).

Other Netflix films with multiple nominations include “The Trial of the Chicago 7” (six, including Best Picture), “Ma Rainey’s Black Bottom” (five), and “Hillbilly Elegy (two).

Netflix also logged the most wins at this year's Golden Globes.

Amazon Prime Video came in second for Oscar nominations this year, with 12.

“Sound of Metal” was nominated for Best Picture, Best Original Screenplay, Best Actor (Riz Ahmed), Best Supporting Actor (Paul Raci), film editing and sound.

“One Night in Miami” earned three nominations, including Best Supporting Actor (Leslie Odom, Jr.). “Borat Subsequent Moviefilm” got nods for supporting actress (Maria Bakalova) and adapted screenplay.

In addition, Apple TV+ and Disney+ — both launched just 16 month ago — each earned their first Oscar nominations.

Apple received nominations for Best Animated Feature for “Wolfwalkers” and for sound for “Greyhound.”

Disney+’s “The One and Only Ivan” was nominated for visual effects.

Due to theater closures during the pandemic, the Academy of Motion Picture Arts and Sciences changed this year’s eligibility rules, on a one-time basis, to allow films to qualify for Oscar consideration without a theatrical release.