- The Oscars Put Popular Movies On Hold
Television News Daily, Wayne Friedman - Friday, September 7, 2018
The Academy of Motion Pictures Arts and Sciences is pulling back ...
- The Oscars Have A New Category: Popularity. Will Viewers Buy It?
TV Watch, Wayne Friedman - Monday, August 13, 2018
In recent years, films that won the big awards -- critics' favorit ...
- Oscars Hit Record Low, National Ad Revenues Slightly Up
Television News Daily, Wayne Friedman - Monday, March 5, 2018
Preliminary results for ABC's "90th Academy Awards" indicate a massive 20% decli ...
- Oscar Post-Mortem: Oldest Star In the Room Outshone Everyone
TVBlog, Adam Buckman - Tuesday, March 6, 2018
The Oscar for Most Classy goes to Eva Marie Saint, who outsho ...
- Nest To Debut Ad In Oscars That Taps Into Gender Debate
Out to Launch, Steve McClellan - Friday, March 2, 2018
Nest, the connected home technology platform is launching a campaign in th ...
- Oscars Embrace Streaming As Consumer Habits Shift
Digital News Daily, Alex Weprin - Thursday, March 1, 2018
The number of consumers live-streaming this year's Oscars is expected to ri ...
- #HimToo? Ryan Seacrest In The Sex Harassment Hot Seat
TVBlog, Adam Buckman - Friday, March 2, 2018
Seacrest is involved in so many projects that it's possible to envisi ...
- 'The Hollywood Reporter' Publishes Biggest Oscars Issue, Focuses On #MeToo, Envelopegate
Publishers Daily, Sara Guaglione - Wednesday, February 28, 2018
The Hollywood Reporter's annual Oscars issue is the largest magazine the entertainme ...
- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winner ...
- Does Anybody Really Care, Part II: The Oscars
TVBlog, Adam Buckman - Wednesday, February 28, 2018
The Oscars are part of a shrinking category of event shows th ...
- Oscars Have Sold Out Ad Inventory
Television News Daily, Wayne Friedman - Thursday, February 22, 2018
ABC says it is now sold out of TV commercials avails f ...
- How to Make The Oscars More Viewer-Friendly
Television News Daily, Steve Sternberg - Monday, February 12, 2018
Every year I look forward to watching the Academy Awards (which ai ...
- Silly Oscar Awards Deliver High Engagement
TV Watch, Wayne Friedman - Monday, March 6, 2017
Maybe awards shows like the Oscars need more drama, more indecision abo ...
- The Bus Crash: Lessons Learned From The Accidental Oscars
Mad Blog, - Friday, March 3, 2017
Jimmy Kimmel was on cruise control, generally killin' it at the Oscar ...
- Assorted TV Everywhere Thoughts
TV Everywhere, Steve Sternberg - Wednesday, March 1, 2017
Riffs on the following headlines: The Oscars Telecast Still Needs Fixing; Broadca ...
- Oscar Flub Scores Big On Social Media
MAD, Larissa Faw - Monday, February 27, 2017
Viewers turned to social media to discuss the Best Picture envelope mix- ...
- Verizon Likens Root Metrics Award To Oscar
Marketing Daily, Aaron Baar - Sunday, February 26, 2017
Winning an award for the superiority of one's wireless network is toug ...
- Honda Clarity Experiences Oscars Bump
Marketing Daily, Tanya Gazdik - Monday, February 27, 2017
Honda's decision to advertise the Clarity caught the attention of car shopper ...
- NEW! Samsung's Academy Awards Ad Pays Tribute To 'The Rest Of Us'
Out to Launch, Amy Corr - Monday, February 27, 2017
Samsung tipped its hat to creatives on a budget with "Samsung Galax ...
- And The Whiner Is....
Garfield at Large, Bob Garfield - Monday, February 27, 2017
An annual tribute to all that is not real, by and f ...
- Oscars' Ad Pitches Diamonds As The Real Deal
MAD, Larissa Faw - Sunday, February 26, 2017
As people continue to flock to lesser quality moissanite and cubic zircon ...
- 'Hollywood Reporter' Publishes Largest Oscar Issue, Showcases Luxe Ads
Publishers Daily, Sara Guaglione - Friday, February 24, 2017
At 188 pages, this year's special issue for the Oscars is THR ...
- 'NYT' Launches 'Truth' Campaign, Will Air In Oscars
Publishers Daily, Sara Guaglione - Friday, February 24, 2017
The New York Times' newest campaign is a response to President Dona ...
- Oscars Was One For The Ages As Bonnie And Clyde Steal Show
TVBlog, Adam Buckman - Monday, February 27, 2017
That socko finish certainly sent the big show over the top. ...
- The Sniping! The Criticism! Welcome To... The Oscars
Mad Blog, - Friday, February 24, 2017
A funny thing happened en route to the Oscars' move toward cultur ...
- TV-Print Boost Marketing To Combat Trump Lies
TV Watch, Wayne Friedman - Friday, February 24, 2017
The New York Times is airing its Oscars TV commercial. According ...
- Hey, Oscars, Who Are You Going To Forget About This Year?
TVBlog, Adam Buckman - Friday, February 24, 2017
Here's a prediction that is the closest thing there is to ...
- Mailgun Email Spinoff Deal Confirmed
Around the Net in Email, Ray Schultz - Thursday, February 23, 2017
Mailgun Technologies Inc., an email delivery service, has spun itself off fr ...
- NY Times To Talk "Truth" In Oscar Night TV Ads
Around The Net In Television, Gavin O'Malley - Thursday, February 23, 2017
On Oscar night, The New York Times is launching an ad campai ...
- Why The Oscars Ad Buy Is Worth It
Marketing Daily, David Baldwin - Wednesday, February 22, 2017
Hint: Oscars not so white. ...