- How To Fix The Academy Awards
TV Everywhere, Steve Sternberg - Wednesday, February 22, 2017
The Academy Awards air this Sunday. I've watched them every year sin ...
- Oscars TV Ads Sell Out, Modest Price Hikes
Television News Daily, Wayne Friedman - Friday, February 17, 2017
The top price for a 30-second announcement improved around 7% to ...
- Has Meryl Streep Killed The Oscars?
MediaDailyNews, Gary Holmes - Tuesday, February 14, 2017
Remember those halcyon days when you could turn on a football ga ...
- TV Oscar Spend Hits Nearly $125M
Television News Daily, Wayne Friedman - Tuesday, January 24, 2017
Nine movies nominated for the Oscar Best Picture award on Tuesday ha ...
- 'Real Simple' Taps Austin As Executive Editor
Publishers Daily, Sara Guaglione - Tuesday, January 3, 2017
Real Simple's new executive editor, Sara Austin, comes on board today. S ...
- Tyson Foods Taps Anthony Anderson For Multi-Brand Holiday Videos
Marketing Daily, Karlene Lukovitz - Thursday, November 10, 2016
Tyson Foods has launched a holiday shopper marketing program that features ni ...
- Oscars TV Spenders Earn Big Social Media Results
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2016
Top Oscars TV ad spenders like Samsung, Netflix and Android also g ...
- Oscars Takes Viewer Hit, But Sees Higher Ad Revenues
MediaDailyNews, Wayne Friedman - Monday, February 29, 2016
The Academy Awards saw $120 million in advertising revenue this year: $101 ...
- Snapchat Streams Oscars Live Story, Extends Reach
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 29, 2016
During the Oscars on Sunday, Snapchat let anyone view a stream ...
- Report: Women Believe Female Role Models In Film, TV Influential In Their Lives
MAD, Steve McClellan - Friday, February 26, 2016
A new study from JWT and the Geena Davis Institute on Gend ...
- Bud Light Brings Back Schumer, Rogen For Oscars
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rog ...
- Oscar Night: Did Marketers Miss Out?
Real-Time Daily, Felicia Greiff - Friday, February 26, 2016
Did marketers miss out on Hollywood's big night? Tremor Video crunched t ...
- Brands Enjoy Oscar Lift
The Social Graf, Erik Sass - Monday, February 29, 2016
While the live TV audience for the Oscars hit an eight-year l ...
- Hectored By Hollywood: Joyless Oscars Were Hard To Endure
TVBlog, Adam Buckman - Monday, February 29, 2016
The Oscars nominated a movie named "Joy," but the Oscar telecast w ...
- Movie Fans Want 'The Revenant' For Best Picture And Its Star For Best Actor
MAD, Steve McClellan - Tuesday, February 23, 2016
That's according to marketing technology firm Amobee, which measured the movie-related conte ...
- This Oscar Season, Think Beyond The Red Carpet
MediaDailyNews, Richard Hall - Wednesday, February 24, 2016
The Oscars awards show is a perfect example of a bigger tre ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 24, 2016
The promotion of XFINITY X1 ahead of the 2016 Oscars edged t ...
- Oscar-Winning Movies: More Box-Office Dollars? Look In Rear-View Mirror
TV Watch, Wayne Friedman - Wednesday, February 24, 2016
The Oscar for best movie may not be that big a priz ...
- Get Ready For The Academy Awards Of Race Relations
TVBlog, Adam Buckman - Wednesday, February 24, 2016
Whether he relishes being placed in this position or not, host Chr ...
- Oscars Forecast To Draw As Much As $135M In Ad Revenues
MediaDailyNews, Wayne Friedman - Friday, February 19, 2016
ABC's "Academy Awards" could pull in $120 million to $135 million ...
- Academy Awards Broadcast Needs To Be Fixed
MediaDailyNews, Steve Sternberg - Monday, February 29, 2016
Every year I watch the show. Every year I am bored f ...
- Why We'll Drink In Gervais At the Globes
TV Everywhere, J. Max Robins - Wednesday, October 28, 2015
The last time Ricky Gervais hosted the Golden Globes, back in 201 ...
- How To Fix The Academy Awards Show
MediaDailyNews, Steve Sternberg - Wednesday, March 4, 2015
As I was watching this year's Academy Awards broadcast, I had ...
- Host Neil Patrick Harris' Oscar Win: $51 Million In Media Exposure
MAD, Larissa Faw - Friday, February 27, 2015
Harris reaped earned-media gold -- $51 million, according to an analysis ...
- Better Off-The-Field Ad Exposure For Athletes Coming For Next Olympics
TV Watch, Wayne Friedman - Monday, March 2, 2015
Big-name Olympic athletes will probably be seen more off-the-field during the 20 ...
- Farmers Excited For Oscar-Winning Ad Star
Marketing Daily, Tanya Gazdik - Friday, February 27, 2015
An Oscar win will likely give the prolific character actor more opportunitie ...
- The Oscar And The Helix: Changing The Academy's DNA
Mad Blog, - Wednesday, February 25, 2015
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly o ...
- Oscar Wasn't As Popular In Social Media Circles This Year
MAD, Larissa Faw - Monday, February 23, 2015
That's according to an analysis by Amobee Brand Intelligence, which reports th ...
- Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
MediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down fr ...
- Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 23, 2015
While "Birdman" won all the little gold men, on Sunday night, ...