- The Oscar And The Helix: Changing The Academy's DNA
Mad Blog, - Wednesday, February 25, 2015
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly o ...
- Oscar Wasn't As Popular In Social Media Circles This Year
MAD, Larissa Faw - Monday, February 23, 2015
That's according to an analysis by Amobee Brand Intelligence, which reports th ...
- Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
MediaDailyNews, Wayne Friedman - Monday, February 23, 2015
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down fr ...
- Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 23, 2015
While "Birdman" won all the little gold men, on Sunday night, ...
- And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
MAD, Larissa Faw - Saturday, February 21, 2015
If so, the Best Picture Award may go to "Birdman," according ...
- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- Skewing Old, AmEx And Caddy Get Aspirational At The Oscars
Marketing Daily - Top of the News, Thom Forbes - Monday, February 23, 2015
There were no Samsung moments at this year's Academy Awards - t ...
- Oscar-Nominated Movie Piracy Costs Millions
MediaDailyNews, Wayne Friedman - Friday, February 20, 2015
Some Oscar-nominated movies have seen a sharp rise in piracy since the ...
- NEW! M&M's Ad Is Mock Action-Themed Movie Trailer
Out to Launch, Amy Corr - Friday, February 20, 2015
M&M's tweaked a current movie theater ad to run during the Acade ...
- Oscar Night Apple Throws Moviemaking To iPad
SearchBlog, Laurie Sullivan - Monday, February 23, 2015
Apple ran the advertisement "Make A Film With iPad" during the Osca ...
- Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars
Social Media & Marketing Daily, Gavin O'Malley - Friday, February 20, 2015
On Oscar night, Dove plans to push back against the standard onslaug ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, February 23, 2015
The 2015 Oscars broadcast drove a 308% increase in ABC's digital engagemen ...
- Social Media Sucked At Guessing Oscars
The Social Graf, Erik Sass - Monday, February 23, 2015
People love to predict things online, and in general, apparently for t ...
- Soapbox Derby: Social Causes Ranked High With Oscar Audience
TVBlog, Adam Buckman - Monday, February 23, 2015
A post-Oscar analysis of comments posted on social media during the teleca ...
- Oscars Stay On-Brand As TV's 'Ladies' Night'
Content Marketing Insider, J. Max Robins - Friday, February 20, 2015
No TV brand screams "Ladies' Night" more than the Academy Awards. Television ...
- Oracle Plays Oracle To Predict Oscar Wins
SearchBlog, Laurie Sullivan - Friday, February 20, 2015
Complex analytics platforms continue to transform into predictive machines that can foreca ...
- People Are Passionate About Oscar Hosts, And They'll Let You Know It
TVBlog, Adam Buckman - Friday, February 20, 2015
In past years, when I wrote morning-after columns in which I review ...
- Best Brand In A Supporting Advertising Role (This Preview Has Been Approved For All Audiences)
Marketing: Entertainment, Scott Jones - Thursday, February 19, 2015
I love The Oscars. Every year, for a few hours, we g ...
- ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot
MediaDailyNews, Wayne Friedman - Tuesday, February 10, 2015
ABC has sold out its TV commercials for the "87th Annual Acade ...
- Google Adds Event Tickets, Social Links In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 16, 2015
Google search results are starting to become a lot more crowded. T ...
- TVGla Promotes Birdman Push For Oscar Nominations
MAD, Larissa Faw - Thursday, January 15, 2015
The shop built a Web site that brings viewers to a pla ...
- With Awards Season Coming Up, European Wax Center Rolls Out 'Red Carpet Eyebrows'
MAD, Larissa Faw - Thursday, January 8, 2015
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, ...
- From HFAs To The Oscars, Hollywood Awards Season Just Got Longer
TVBlog, Adam Buckman - Friday, October 17, 2014
Just as retail stores seem to hang their Christmas decorations earlier a ...
- Budweiser, Google Top Ace Metrix Ranks
Marketing Daily, Tanya Gazdik - Thursday, April 3, 2014
"Budweiser has become particularly good at telling emotionally charged stories that a ...
- Samsung's Marketing Capitalizes On Real-Time Moments
MediaDailyNews, Wayne Friedman - Tuesday, March 18, 2014
Samsung's tremendous recent success for its mobile products has a lot ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing pow ...
- Can Brands Selfie Themselves To Increased Market Share?
Online Spin, Maarten Albarda - Monday, March 10, 2014
The Oscars are well and truly in the history books. Especially ...
- Oscars 2014: Or, The Night Real-Time Marketing Didn't Suck
Social Media Insider, Catharine P. Taylor - Friday, March 7, 2014
Man, it's been a rough week for achieving my lifelong goal ...
- Twitter Claims Oscar Audience Almost As Large As ABC's
Mobile Marketing Daily, Steve Smith - Wednesday, March 5, 2014
While the equivalence of watching a TV telecast and having a Twitt ...
- Oscars Give Samsung, Netflix Huge Social Media Spike
MAD, Larissa Faw - Monday, March 3, 2014
Ellen's selfie taken with a Samsung phone went viral, topping 900 Twitt ...