- And The Online Oscar Winner WASN'T...ABC; Its Live Stream Plays Dead For Awhile
Around the Net in Video, P.J. Bednarski - Monday, March 3, 2014
The Watch ABC app live-streamed the Oscars in eight markets where ...
- Snickers Debuts 'Godzilla' Ad During Academy Awards
MAD, Amy Corr - Friday, February 28, 2014
And the Oscar for friendliest fire-breathing monster goes to... Godzilla? Snickers wi ...
- Ellen Makes Selfie-Fulfilling Prophecy For Samsung
Marketing Daily - Top of the News, Thom Forbes - Monday, March 3, 2014
Perhaps the biggest surprise winner at the Oscars last night was t ...
- 'Sorry, Our Bad': Oscar Selfie Breaks Twitter - Sorta
Mobile Marketing Daily, Steve Smith - Monday, March 3, 2014
The Academy Award ceremony produced at least one surprise last night ...
- Twitter, Jared Leto, Lupita Nyong'o And John Travolta Made It An Oscar Night To Remember
TVBlog, Ed Martin - Monday, March 3, 2014
There are many complaints to be made about ABC's telecast last nig ...
- Analysis: TV Execs Must Be Cheering Non-Obscure Oscar Noms
Around the Net In Media, Phyllis Fine - Thursday, February 27, 2014
After some years of obscure movies being feted during the Academy Award ...
- Sprint Sponsors Online 'Framily' Oscar Party
Marketing Daily, Aaron Baar - Thursday, February 27, 2014
"People who watch the Oscars want to be a part of t ...
- Agencies Will Help Brands Tweet During Oscars
Around the Net In Media, Phyllis Fine - Wednesday, February 26, 2014
Yes, there will be branded tweets during Sunday's Academy Awards broadcast. ...
- Gaming Oscar Night Buzz
Marketing Daily, Graham MacInnes, Jackson Murphy - Thursday, February 27, 2014
The rules of engagement for a social night of Hollywood excitement. ...
- Who'll Be In Oscars' 'Memoriam' Sequence? Tougher Call Than Usual
Around the Net In Media, Phyllis Fine - Tuesday, February 25, 2014
It's a tougher year than usual for making the always-controversial decision ...
- JCPenney To Break New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, February 24, 2014
JCPenney is again using the Academy Awards to introduce a new spri ...
- Oscar Wins Up Box-Office Revs By Nearly 20%
MediaDailyNews, Wayne Friedman - Monday, February 24, 2014
Will there be more money for Oscar winners after the big A ...
- Oscars Expected To Pull In $100 Million In Ad Revs
MediaDailyNews, Wayne Friedman - Wednesday, February 19, 2014
Strong advertising demand for this year's "Academy Awards" program on ABC wi ...
- Studios Spend Lavishly In Final Ad Push For Oscar-Nominated Films
Around the Net In Media, Phyllis Fine - Tuesday, February 18, 2014
In the final weeks of the race to win Academy Awards, mov ...
- The BAFTAs, Telecast On BBC America, Once Again Show The Oscars How It's Done
TVBlog, Ed Martin - Monday, February 17, 2014
Every year the Academy Awards try without success to be something ext ...
- Sold-Out Oscars' $1.7M Price Tag Draws 14 Major Advertisers
MediaDailyNews, Wayne Friedman - Thursday, February 6, 2014
Sold out for months, ABC announced a partial list of 14 advertise ...
- Nine-Day NewFronts Begin April 28; Prelim Sked Unveiled
Online Video Daily, P.J. Bednarski - Thursday, February 6, 2014
At least twenty online video providers will strut their stuff beginning Apr ...
- Lessons From The Hollywood Trade Shows
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 21, 2014
It's trade show season in Hollywood, which is to say that ...
- Dick Clark Productions Enjoys 'Unlikely Comeback'
Around the Net In Media, Phyllis Fine - Friday, January 10, 2014
Dick Clark Productions, a "small, musty company, founded 57 years ago wi ...
- CBSNews.com Will Recreate JFK Assassination in Real Time
VidBlog, P.J. Bednarski - Friday, November 1, 2013
CBSNews.com will try something a little unusual with its JFK commemoraion ...
- Ellen DeGeneres Returns As Oscar Host
MediaDailyNews, David Goetzl - Friday, August 2, 2013
Talk-show host and comedian Ellen DeGeneres will host the Oscars next ye ...
- Nate Silver's Move To Oscar Role At ABC: No Hollywood Game-Changer
Around the Net In Media, Phyllis Fine - Monday, July 22, 2013
Previous New York Times star blogger and election predictor Nate Silver's n ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- GM Returns To Oscars, Drives 5-Year Deal
MediaDailyNews, Steve McClellan - Wednesday, June 19, 2013
General Motors and the Oscars telecast are back in business. The carmak ...
- Kontera: For Ads, The Big Reveal Is A Big Mistake
Marketing Daily, Sarah Mahoney - Friday, March 22, 2013
While it's hard to definitely say which strategy works better, new da ...
- Hyundai, Coke Top Oscar Ad Effectiveness
MediaDailyNews, Wayne Friedman - Thursday, February 28, 2013
Most TV commercials that performed best during this year's Oscars on A ...
- Oscars Not as Social as Super Bowl
The Social Graf, Erik Sass - Monday, February 25, 2013
The Oscars were big on social media, but not as big ...
- And The Oscar Goes To ... ?
Engage:Moms, Rodney Collins - Friday, February 22, 2013
Last year, when we conducted research for our global study, "Truth Abo ...
- Hyundai Has Big Voice In Big Place With Oscars
Marketing Daily, Karl Greenberg - Thursday, February 21, 2013
The automaker, in its fifth consecutive year as the exclusive automotive spons ...
- Social Media Picks Oscar Winners (Maybe)
The Social Graf, Erik Sass - Thursday, February 21, 2013
There's nothing like a bold prediction to force you into a humiliati ...