- Grey Poupon Updates Classic Spot For Oscars
Marketing Daily, Karlene Lukovitz - Wednesday, February 20, 2013
Kraft Foods Group's Grey Poupon is updating its classic "Pardon Me" commerci ...
- ABC Announces Major Advertisers Airing In Oscars
MediaDailyNews, David Goetzl - Wednesday, February 13, 2013
ABC announced an incomplete list of Academy Award advertisers that includes fo ...
- ABC Wins Academy Awards For Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 8, 2013
At its fastest pace in a decade ABC has sold out i ...
- LinkedIn Revs Rocket, Testing New Ad Format
Online Media Daily, admin - Thursday, February 7, 2013
Professional networking site LinkedIn on Thursday reported revenue increased 81% in t ...
- Advertisers Link With Oscar Site, ABC App
MediaDailyNews, David Goetzl - Friday, January 25, 2013
The Oscars may be a month away, but advertisers are starting ...
- Twitter Index To Follow Oscars Hype
Around the Net In OMD Europe, Nina Lentini - Thursday, January 17, 2013
Twitter has launched a new Twitter Index that will track conversations abo ...
- Oscar...Oscar, Oscar: ABC's App Makes You Actually Want To Watch
MoBlog, Steve Smith - Friday, January 11, 2013
For the third year, ABC issues its Oscar app. It has beco ...
- Syndie Stats: 'Big Bang,' 'Dr. Phil' Up During November Sweeps
MediaDailyNews, Wayne Friedman - Tuesday, November 20, 2012
Deep into the November sweeps for TV stations, many top national syndicati ...
- Missing Ingredient Is User Experience
Engage:Hispanics, Staff Writers - Thursday, September 6, 2012
User experience (UX) design is a rapidly growing and integral discipline ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, VML Australia, ASICS
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
VML increased the visibility of ASICS — a sponsor of the 20 ...
- Taco Bell Ads Use 'Edible' QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
The codes, made from fruit, visually drive home the fresh and healt ...
- Calvin Klein Gets All Brooklyn
Marketing Daily, admin - Tuesday, May 29, 2012
Calvin Klein has signed a strategic marketing alliance with the new Barcla ...
- Dolby Takes Kodak's Place
Marketing Daily, Aaron Baar - Tuesday, May 1, 2012
The newly re-christened Dolby Theater will continue to host the academy awa ...
- Bombay Sapphire Sponsors Film Competition
Marketing Daily, Tanya Gazdik - Sunday, April 29, 2012
Bombay Sapphire gin is sponsoring a short filmmakers competition in association wi ...
- The IPad Agency: 5 Ways To Make Marketing Greener From The Inside Out
Marketing: Green, Elyse Levine - Wednesday, April 11, 2012
In the history of this newsletter, we've covered everything from renewable te ...
- Chrysler Loves Big TV Events
MediaDailyNews, Wayne Friedman - Tuesday, April 10, 2012
Chrysler Group will not be an official sponsor or advertiser of t ...
- Oscars Ads: Samsung, Other Tech Brands Ruled
Marketing Daily, Karlene Lukovitz - Thursday, March 1, 2012
Competing with a raft of tech and telecom brand spots, Samsung's a ...
- The Super Bowl And The Academy Awards: Random Reflections On Broadcast's Biggest Nights
TV Board, Ed Martin - Friday, March 2, 2012
The two biggest broadcast events of the year have once again co ...
- Here's An Oscars Fashion Story You Don't See All The Time...
Around the Net In Media, Phyllis Fine - Tuesday, February 28, 2012
Mainly because it's all about the men! Did you realize that Br ...
- Oscars Score Uptick In Ratings, Social Buzz
MediaDailyNews, Fern Siegel - Monday, February 27, 2012
More than 39 million Americans watched the Oscars ceremony on Sunday, ...
- Marketers Get Their Nickels' Worth On Oscar Night
Marketing Daily - Top of the News, Thom Forbes - Monday, February 27, 2012
It was a fit night for new twists by old comfort bran ...
- Wow! How Many Second Screens Would It Take To Make That Oscar Show Interesting?
MoBlog, Steve Smith - Monday, February 27, 2012
It took three different second-screen apps to add up to one ful ...
- Sacha Baron Cohen Dictator Pranks Bests J. Lo's Oscar Nip Slip in Views
VidBlog, Daisy Whitney - Monday, February 27, 2012
I'll admit it - I checked out the alleged J. Lo. Osc ...
- 'NYTimes' Highlights Oscars As Spectator Sport
Around the Net In Media, Phyllis Fine - Friday, February 24, 2012
If you think of handicapping/watching the Academy Awards this Sunday as ...
- All Quiet On The Oscars Newsfront
Around the Net In Media, Phyllis Fine - Thursday, February 23, 2012
All's relatively quiet on the Oscar newsfront -- at least quieter th ...
- Hyundai Hits Oscars With Wes Anderson
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
The strategy is par for the course for the automaker, which h ...
- Oscars A Marketing Challenge This Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
On ABC's telecast of the 84th Academy Awards on Feb. 26 Hyund ...
- SI Swimsuit Apps Also Peep At Magazine Watermarks
Mobile Marketing Daily, admin - Wednesday, February 15, 2012
As part of this year's Swimsuit Issue extravaganza, Sports Illustrated launches ...
- Zimmerman Wins Hotel Account
MediaDailyNews, admin - Thursday, February 9, 2012
Zimmerman Advertising picks up a major hotel client as agency of reco ...
- Oscar Awards Are Sold Out
MediaDailyNews, Wayne Friedman - Wednesday, February 8, 2012
ABC has sold out the "The 84th Academy Awards" telecast to advertis ...