Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival.
"'The Bombay Sapphire' Imagination Series' Short Filmmakers Competition" was announced at the festival, which ran April 18-29, by Academy Award-winning screenwriter Geoffrey Fletcher.
Other key sponsors of the film festival were Heineken and American Express.
The competition aims to celebrate endless creativity and the brand's belief in the power of imagination.
Budding filmmakers can view the script at http://www.imaginationseries.com and can submit their interpretation of Fletcher’s script on the site starting May 8.
A global judging panel, including Geoffrey Fletcher and other industry leaders put together by the Tribeca Film Festival, will select five winners from a short list of entries who will then go on to produce and direct their own individual films to view at a star-studded international premiere in early 2013.
Fletcher said the script he developed can be interpreted in a “kaleidoscope” of ways.
"The short script I wrote for The Bombay Sapphire Imagination Series is stripped of details like character description and locations," he said in a release. “It leaves room for filmmakers to interpret parts of the story as they wish. The characters can be human or otherwise. The locations can be of this earth or elsewhere. The types of filmmaking can be live action, animation, drawings or whatever form best expresses their concept."
This is the third year the brand has partnered with the Tribeca Film Festival. Supporting creativity is a key part of the brand’s marketing plan.
"Just as we infuse the 10 botanicals to give Bombay Sapphire its unique taste, we are infusing an Academy Award-Winning screenwriter's script with people's imagination to create unique short films to show that imagination can take you everywhere,” Bombay Sapphire Global Marketing Manager Joanna Botwood said in a release.
The contest is being promoted on the brand’s Facebook page at http://www.facebook.com/BombaySapphire.