- IPG's Mithun Is Selected By J.R. Watkins Co. For AOR Duties
MAD, Steve McClellan - Thursday, February 12, 2015
The assignment came without a formal review. Mithun (formerly Campbell-Mithun) is task ...
- BIZ DEV: Stones Gambling Hall Names MeringCarson AOR
Accounts on the Move, Larissa Faw - Wednesday, February 11, 2015
Last summer, private equity firm The Monarch Group introduced the Stones Gambli ...
- Vubiquity Taps gyro Denver For Global AOR Duties
MAD, Steve McClellan - Wednesday, February 11, 2015
The agency is tasked with shaping Vubiquity's brand positioning and design a ...
- Whirlpool Sees Mobile, Social Metrics Lift With Grammys Spot Contest
MAD, Larissa Faw - Wednesday, February 11, 2015
Whirlpool is reporting results from a contest tied to its Grammy's commercia ...
- BIZ DEV: Treasury Wine Estates Consolidates Global Account At J. Walter Thompson
Accounts on the Move, Amy Corr - Tuesday, February 10, 2015
Treasury Wine Estates has consolidated its global account with J. Walter Thompso ...
- Carat, Leo Burnett Win Allergan Account
MAD, Larissa Faw - Tuesday, February 10, 2015
These agency account changes come after Allergan was acquired by pharmaceutical gia ...
- BIZ DEV: Pearl Izumi Names CP+B As AOR
Accounts on the Move, Amy Corr - Monday, February 9, 2015
CP+B was tapped by Pearl Izumi to create a new global platfo ...
- BIZ DEV: Sunrun Taps iCrossing To Handle Digital Media, Content Marketing
Accounts on the Move, Amy Corr - Friday, February 6, 2015
iCrossing was tapped by Sunrun, a residential solar company in the Unit ...
- BIZ DEV: CP+B Miami Named AOR For Ryder
Accounts on the Move, Amy Corr - Thursday, February 5, 2015
Ryder System, a commercial fleet management and supply chain solutions company nam ...
- It Seems Ace Hardware Has Launched A Creative Review, But No One is Talking
Mediapsssst, Richard Whitman - Thursday, February 5, 2015
According to
AdWeeksources, hardware chain Ace Hardware has initiated ...
- BIZ DEV: Upshot Wins Metronet
Accounts on the Move, Amy Corr - Wednesday, February 4, 2015
Metronet, an Indiana-based fiber optic communication services provider, named Upshot as i ...
- Initiative Wins Papa John's $130 Million Media Business
MAD, Steve McClellan - Wednesday, February 4, 2015
Pizza chain Papa John's has selected Interpublic's Initiative as its new med ...
- BIZ DEV: Haggen Names Pitch As AOR
Accounts on the Move, Amy Corr - Tuesday, February 3, 2015
Pitch was named agency of record for Haggen, Pacific Southwest, following ...
- Forge Worldwide Scoops Up Friendly's Account
MAD, Larissa Faw - Tuesday, February 3, 2015
The Boston-based agency will oversee television, radio, print and out-of-home advertising. ...
- Realogy Puts $115 Million Media Assignment In Play
MAD, Steve McClellan - Tuesday, February 3, 2015
Sources say the realty giant has issued an RFP for its med ...
- BIZ DEV: 72andSunny Wins Axe
Accounts on the Move, Amy Corr - Monday, February 2, 2015
72andSunny was awarded global creative work for Axe, a unit of Unileve ...
- PNYC Selected as AOR For ShopKeep
MAD, Steve McClellan - Monday, February 2, 2015
As agency of record, PNYC will handle brand strategy through creative acro ...
- Ogilvy New York Killed A Boy In A Nationwide Super Bowl Ad But McKinney Made Everyone Laugh With The Other Nationwide Ad
Mediapsssst, Richard Whitman - Monday, February 2, 2015
By now you've seen the Nationwide Super Bowl ad in which ...
- Pitch Wins AOR Duties To Rebrand 100 Grocery Stores
Mediapsssst, Richard Whitman - Monday, February 2, 2015
LA-based agency Pitch has been named agency of record for grocery cha ...
- BIZ DEV: Jack In The Box Adds David & Goliath To Agency Roster
Accounts on the Move, Amy Corr - Friday, January 30, 2015
David & Goliath joins the Jack In The Box agency roster, followi ...
- BIZ DEV: RPA Wins Tempur Sealy
Accounts on the Move, Amy Corr - Thursday, January 29, 2015
Tempur Sealy named RPA as agency of record to handle strategy, creativ ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- BIZ DEV: Braman Motorcars Names THAT Agency As Digital AOR
Accounts on the Move, Amy Corr - Wednesday, January 28, 2015
THAT Agency was named digital agency of record for Braman Motorcars' Bram ...
- BIZ DEV: Believe Advertising To Handle U.S. Media Relations For Nad's
Accounts on the Move, Amy Corr - Tuesday, January 27, 2015
Aussie hair removal company, Nad's, tapped Believe Advertising to handle its U. ...
- Nationwide Severs Retainer-Based Relationship With Moxie, Agency Closes Columbus Office
Mediapsssst, Richard Whitman - Tuesday, January 27, 2015
There's been a lot going on with Nationwide and its relationship wi ...
- BIZ DEV: Santy Added To Delta Air Line's Agency Roster
Accounts on the Move, Amy Corr - Monday, January 26, 2015
Santy was added to Delta Air Line's agency roster, tasked to condu ...
- StrawberryFrog Named AOR For HeadOn Sports Drink
MAD, Larissa Faw - Monday, January 26, 2015
The start-up brand is taking on the established players in the category-Gatora ...
- AT&T Taps Fluent For Millennial Marketing Projects
MAD, Steve McClellan - Monday, January 26, 2015
The Boston-based marketing agency will develop customized college market programming for t ...
- BIZ DEV: RB Consolidates Global Vitamins, Minerals And Supplements Work With McCann Worldgroup
Accounts on the Move, Amy Corr - Friday, January 23, 2015
RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplemen ...
- AllianceBernstein's Brand Makeover
MAD, Larissa Faw - Friday, January 23, 2015
Independent marketing agency MBLM is launching a year-long brand identity initiative f ...