• by editor , August 2, 2015

BBH will handle the Heinz brand in the UK and the Heinz Sauces business across Europe, which includes Heinz Ketchup. The agency will produce multi-media campaigns to run across Europe. Giles Jepson, the vice president marketing for The Kraft Heinz Company in Europe, said: "BBH demonstrated excellent consumer understanding and insight, which they were able to turn into very strong creative directions."