BIZ DEV: NBA Taps SMG For Media Duties

The National Basketball Association (NBA) has named Starcom Mediavest Group (SMG) as its media-buying and planning agency. Previously, the league worked with Media Storm. SMG will work with Translation, which won the league’s creative agency account in December. The NBA's ad budget was $135.8 million in 2014, up from $93.6 million in 2013, according to Kantar Media.  

Next story loading loading..