BIZ DEV: United Entertainment Group To Handle Communications Planning For DraftKings

DraftKings, a daily fantasy sports site, tapped United Entertainment Group as its communications agency of record. The agency will handle strategic communications planning, media relations and issues management in an effort to increase membership and brand awareness. "We selected the UEG team based on their strategic insights, depth of experience and offerings, as well as their proven success in the sports and technology industry," said Sabrina Macias, communications director of DraftKings.
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