- Hershey's Launches Legal Attack Against Cadbury And May Part Ways With Arnold and Havas
Mediapsssst, Richard Whitman - Sunday, January 25, 2015
The brand that makes stuff that barely has any actual chocolate ...
- BIZ DEV: BSUR Wins BiFi and Peperami
Accounts on the Move, Amy Corr - Thursday, January 22, 2015
Following a five agency review, Amsterdam-based BSUR was named lead strategic a ...
- rEvolution Selected For Polaris Media Assignment
MAD, Larissa Faw - Thursday, January 22, 2015
The agency will handle media planning and buying for Polaris' off-road vehicl ...
- Havas Worldwide Eats Up Edible Arrangements Account
MAD, Larissa Faw - Thursday, January 22, 2015
Havas Worldwide will produce traditional and digital campaigns and work on bra ...
- BIZ DEV: On The Border Taps Sq1 As Digital AOR
Accounts on the Move, Amy Corr - Wednesday, January 21, 2015
Following a review, Sq1 was named digital agency of record Mexican gri ...
- BIZ DEV: Lowe and Partners Wins CFA
Accounts on the Move, Amy Corr - Tuesday, January 20, 2015
Lowe and Partners was named global communications agency for CFA Institut ...
- Y&L Lands KraftMaid Cabinets Account
MAD, Larissa Faw - Tuesday, January 20, 2015
There was no formal review process and previously KraftMaid had been worki ...
- BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
MAD, Larissa Faw - Tuesday, January 20, 2015
BSUR landed this account after a five-agency pitch. Lowe previously helmed t ...
- BIZ DEV: RIESTER Wins Park City Chamber of Commerce/Convention & Visitors Bureau
Accounts on the Move, Amy Corr - Monday, January 19, 2015
RIESTER was tapped by the Park City Chamber of Commerce/Convention & Visito ...
- Mr. Sketch Smells Sweet For BBH NY
MAD, Larissa Faw - Monday, January 19, 2015
Last summer, the TV commercial "Blueberry" from BBH New York generated ...
- BIZ DEV: Filip Technologies Names Child's Play Communications As AOR
Accounts on the Move, Amy Corr - Friday, January 16, 2015
Child's Play Communications was tapped by Filip Technologies to support the laun ...
- Weber Shandwick Moves Further Into Traditional Ad Agency Space
Mediapsssst, Richard Whitman - Sunday, January 18, 2015
Weber Shandwick is continuing its foray into in areas previously handled on ...
- BIZ DEV: Golden Corral Names The VIA Agency As AOR
Accounts on the Move, Amy Corr - Thursday, January 15, 2015
Following a review that began in August, The VIA Agency was nam ...
- TransUnion Dives Back Into TV With Spots From DigitasLBi
MAD, Larissa Faw - Thursday, January 15, 2015
The spots are part of an overall corporate rebranding campaign designed ...
- BIZ DEV: American Cancer Society Taps DDB Chicago As Creative, Digital Agency
Accounts on the Move, Amy Corr - Wednesday, January 14, 2015
Omnicom Group's DDB Chicago was named creative and digital agency for t ...
- Spark SMG Lands Haribo Gold-Bears In U.S
MAD, Larissa Faw - Wednesday, January 14, 2015
The client spent $32 million on U.S. ads in 2013 (per AdView ...
- WPP's Possible Wins Shell's Global Digital Account
MAD, Steve McClellan - Wednesday, January 14, 2015
The selection, effective immediately, came after a competitive pitch process that includ ...
- BIZ DEV: Eric Mower + Associates Wins Carowinds
Accounts on the Move, Amy Corr - Tuesday, January 13, 2015
Carowinds, a 398-acre amusement park in Charlotte, North Carolina, hired Eric Mow ...
- SC Johnson Selects PHD For Global Comms Planning Duties
MAD, Steve McClellan - Tuesday, January 13, 2015
The selection came after a review in which GroupM's Maxus, the client ...
- BIZ DEV: Droga5 Wins Johnsonville
Accounts on the Move, Amy Corr - Monday, January 12, 2015
After a seven-week creative agency review, Johnsonville Sausage has awarded Droga5 i ...
- BIZ DEV: The AMES Companies Names Planit As AOR
Accounts on the Move, Amy Corr - Friday, January 9, 2015
Planit was named agency of record for The AMES Companies, a manufactur ...
- Everyone Working On The Cadillac Account Should Be Dusting Off Their Resumes Right About Now
Mediapsssst, Richard Whitman - Sunday, January 11, 2015
You do know that when a new CMO steps in at o ...
- BIZ DEV: T3 Named Digital AOR For 7-Eleven
Accounts on the Move, Amy Corr - Thursday, January 8, 2015
7-Eleven tapped T3 as its digital agency of record. The pair beg ...
- VML Wins Legoland Florida Resort AOR
MAD, Steve McClellan - Thursday, January 8, 2015
The scope of work includes strategy, campaign development, marketing and creative service ...
- DDB Chicago Wins American Cancer Society Account
MAD, Steve McClellan - Thursday, January 8, 2015
The Omnicom ad shop was selected by the Society for Creative Advertisi ...
- GoDaddy Selects Initiative For Buying, Strategy And Analytics Duties
MAD, Steve McClellan - Thursday, January 8, 2015
In addition to executing buys for the client, Initiative will manage bra ...
- GoDaddy Names Initiative As Media Buy AOR
MediaDailyNews, Fern Siegel - Thursday, January 8, 2015
GoDaddy, a company known for its Super Bowl ads, just named Initiativ ...
- DDB Chicago Snags American Cancer Society Account
Mediapsssst, Richard Whitman - Thursday, January 8, 2015
DDB Chicago is pleased with its American Cancer Society win this wee ...
- BIZ DEV: Publicis Seattle Wins Visit Seattle Tourism Account
Accounts on the Move, Amy Corr - Wednesday, January 7, 2015
Visit Seattle, Seattle's Tourism destination marketing organization, tapped Publicis Seattle as i ...
- BIZ DEV: Republica Added To NBCUniversal's Hispanic Enterprises and Content Agency Roster
Accounts on the Move, Amy Corr - Tuesday, January 6, 2015
NBCUniversal's Hispanic Enterprises and Content division has added Republica to its agen ...