• by Amy Corr  @MediaPostOTL, January 15, 2015

Following a review that began in August, The VIA Agency was named creative agency of record for Golden Corral. The family-style restaurant chain has more than 500 locations across the United States. "We are excited to have VIA as our creative partner," said Chris Kuehn, CMO of Golden Corral. "Their genuine enthusiasm for our brand, coupled with unparalleled strategic insights and creative thinking, set them apart during this very competitive review process." Golden Corral spent $55.7 million on measured media in 2013 and $42.4 million between January and September of 2014, per Kantar Media. "Golden Corral has a real point of difference in the buffet format and is a true value for consumers," said Leeann Leahy, President of The VIA Agency. "The VIA Agency's job is to create advertising that is as unique as the brand itself, and that's an exciting challenge." Additional VIA Agency clients include Unilever, Samsung, Welch's, Friendly's, Romano's Macaroni Grill and People's United Bank.