BIZ DEV: Droga5 Wins Johnsonville

After a seven-week creative agency review, Johnsonville Sausage has awarded Droga5 its U.S.-based creative account. The agency bested Crispin Porter + Bogusky, Fallon and incumbent Cramer-Krasselt, which handled the account since 2008, for the win. The review was managed by Avidan Strategies of New York. "It's been Johnsonville's process every few years to review the creative partners it uses to support the various advertising and marketing work for Johnsonville," said Fabian Pereira, vice president at Johnsonville. "Going through this process helps ensure we have the best thinking, resources and creativity to help Johnsonville continue to grow faster than the market. Johnsonville has been successful in its creative relationship with C-K over the last six years, and we appreciate the good work they've done in building awareness and engagement for our brand nationwide." Droga5 will handle strategy, creative, digital/social marketing and branded infotainment. Work will launch in the first quarter of 2015. Johnsonville spent $31.9 million on measured media in 2013 and $11.6 million from January to September of 2014, according to Kantar Media.

advertisement

advertisement

Next story loading loading..