• by Amy Corr  @MediaPostOTL, January 6, 2015

NBCUniversal's Hispanic Enterprises and Content division has added Republica to its agency roster. The agency will report to Jacqueline Hernandez, chief marketing officer, Hispanic Enterprises and Content, NBCUniversal. The new assignment expands Republica's role within NBCUniversal beyond the advertising and marketing services it has been providing to Universal Orlando Resort since 2009. Republica will provide advertising creative, brand strategy, promotions and consumer engagement supporting the division's broadcast, cable and digital networks, as well as its marketing, community relations and government affairs departments. "As we look to the exciting opportunities that lie ahead for NBCU's Hispanic Enterprises and Content, we are thrilled to bring on an industry and community leader such as Republica to our team," said Joe Uva, Chairman, NBCUniversal Hispanic Enterprises and Content. "Republica will play an integral part in strengthening and expanding NBCU's connection with the U.S. Hispanic community moving forward." NBCUniversal's Hispanic Enterprises and Content division leads NBCUniversal's strategy in serving the U.S. Hispanic community across all its networks and platforms, including oversight of its Hispanic franchises, including Telemundo and mun2, soon to be NBC Universo.