7-Eleven tapped T3 as its digital agency of record. The pair began working together in 2012 on the retailer's mobile app. The agency's new work on 7-Eleven's digital strategy will launch this spring.
"7-Eleven has been a great partner during the past few years we have worked with the company," said Ben Gaddis, chief innovation officer at T3. "They consistently have been open to innovation and
experimentation to further enhance their customers' experience. Together, we are going to leverage digital, mobile and social to further 7-Eleven's position as the world's top convenience-retail
brand." 7-Eleven spent $16.2 million on measured media in 2013 and $11.9 million from January to September of 2014, per Kantar Media.
