- 'Vogue' September Issue Expects Spike
MediaDailyNews, - Tuesday, July 20, 2010
On Monday, Vogue will announce ad-pages results for its all-important September issu ...
- Lee Newspapers See Decline in 2Q
MediaDailyNews, Erik Sass - Tuesday, July 20, 2010
Lee Enterprises, publisher of the St. Louis Post-Dispatch, among other newspapers, reveal ...
- Zenith Ups Global Ad Forecast
MediaDailyNews, Wayne Friedman - Tuesday, July 20, 2010
ZenithOptimedia has raised its worldwide advertising growth estimate again -- this ti ...
- Google, Omnicom Partnership Redefines Digital Advertising
On Media, Diane Mermigas - Friday, July 16, 2010
There's more to the new Google and Omnicom Group alliance than mee ...
- Gannett Joins Yahoo For Ad Sales
Around the Net In Media, Fern Siegel - Sunday, July 18, 2010
All of Gannett's 81 local newspapers and seven of its 23 ...
- CBS Radio Bows New Media Player
MediaDailyNews, Erik Sass - Friday, July 16, 2010
CBS Radio has relaunched its online streaming media player, offering an immersi ...
- Celebrity Mags See Big Ad Rise
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
After a tumultuous 2009, during which a measly 18 consumer magazines gr ...
- TVB Wants Out Of ePort Business
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
With its ePort having just passed the $1 billion mark in ord ...
- Online Video Ad Segment Set To Explode
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
The online video advertising market is poised for rapid growth over t ...
- Jeep 360: 'USA Today' Debuts First Cover Ad Wrap
MediaDailyNews, Erik Sass - Tuesday, July 13, 2010
Hard times have prompted a number of big newspapers to begin offeri ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad Execs
Online Media Daily, Joe Mandese - Tuesday, July 13, 2010
Nearly half (46%) of ad executives - both marketers and agency med ...
- Mobile Display Ads To Hit $1.2 Billion By 2015
MediaDailyNews, Erik Sass - Friday, July 9, 2010
Mobile display advertising is poised to increase fourfold over the next fi ...
- TVB ePort Passes $1 Billion Mark
MediaDailyNews, Wayne Friedman - Thursday, July 8, 2010
The Television Bureau of Advertising now says the electronic transaction system ...
- World Cup Sponsors Generate Higher Likability, Brand Recall
MediaDailyNews, Wayne Friedman - Wednesday, July 7, 2010
Big marketers targeting U.S. and U.K viewers during the World Cup a ...
- Toyota Prius Drives Weather.com Relaunch
MediaDailyNews, David Goetzl - Wednesday, July 7, 2010
Toyota has signed on as the sponsor of a re-launched Weather.com, comi ...
- Tribune Creates Digital Ad Biz
MediaDailyNews, - Tuesday, July 6, 2010
Tribune Co. is starting a new consulting business in its digital departmen ...
- Katz Predicts Radio Ad Upswing
MediaDailyNews, Erik Sass - Tuesday, July 6, 2010
The strong momentum enjoyed by national spot radio in the first ha ...
- Media Planning: Advertisers Must Go 'Beyond Demographics'
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Adding the Internet into a media plan that includes television is ...
- Non-World Cup Sponsors Score Ad Buzz With Games
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Nike has done its share of "ambush" marketing over the years. Th ...
- Allbritton Registers Profit, Retrans Rev Threatened
MediaDailyNews, David Goetzl - Friday, July 2, 2010
Allbritton Communications, which runs five mid-market ABC stations and a local cab ...
- Meredith Cuts 'LHJ,' 'Trad Home' Rate Base
MediaDailyNews, Erik Sass - Friday, July 2, 2010
One of the nation's largest women's magazines is about to get ...
- County Board Asks 'LAT' To Stop Cover Ads
MediaDailyNews, Erik Sass - Friday, July 2, 2010
In the good old days, newspapers were supposed to keep government hones ...
- Internet Giants Haven't Cracked Digital Ad Code
On Media, Diane Mermigas - Friday, July 2, 2010
Apple, Hulu and Google are intensifying the race for a share ...
- Telemundo Pulls Online Video Satirizing Toyota; Toyota Yanks Ads From Site
MediaDailyNews, David Goetzl - Thursday, July 1, 2010
NBC Universal's Telemundo group has pulled a satiric video suggesting recent Toyo ...
- Connect Mobile Targets Hispanic Ad Base
MediaDailyNews, Erik Sass - Thursday, July 1, 2010
This week brought a new mobile platform for multicultural marketing called Connec ...
- Tune In: MTV Music To Sell Warner Music Ads Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, June 30, 2010
MTV Networks and Warner Music Group Corp have struck a broad, multiye ...
- Local Stations Solid For 2010
Around the Net In Media, Fern Siegel - Wednesday, June 30, 2010
Right now is a good time to be running a station grou ...
- ABM Downbeat: B2B Ad Pages Decline
MediaDailyNews, Erik Sass - Tuesday, June 29, 2010
April may not have been the cruelest month, but it wasn't particular ...
- Why TV Advertisers Are Spending More for Less This Season
Around the Net In Media, Fern Siegel - Tuesday, June 29, 2010
After forking over price increases of 7% to 10% for ad ti ...
- Cemusa Digitizes NYC Signage
MediaDailyNews, Erik Sass - Monday, June 28, 2010
Cemusa, a leading international outdoor advertising company, is set to introduce ...