- Hearst Sites Launch Disruptive HD Ads
Around the Net In Media, Fern Siegel - Sunday, June 27, 2010
As consumers ignore traditional online banner ads, Web publishers have tried ...
- Wheels of Fortune: Versus' Tour de France Nets Bigger Ad Packages
MediaDailyNews, Wayne Friedman - Friday, June 25, 2010
Building on a vast improvement in ratings of a year ago, Vers ...
- Broadcast To Grow 6% In 2010
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Broadcast stations are seeing rising profit margins -- now up to 3 ...
- Ad Group Gives $10M For Family Fare
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Major TV advertisers are making a renewed effort to get big ...
- Big Bucks for 'Oprah' Sendoff
Around the Net In Media, Fern Siegel - Tuesday, June 22, 2010
Oprah Winfrey's last season in syndication will be an expensive one f ...
- Spaet Heads Advanced Advertising, Viamedia
MediaDailyNews, - Tuesday, June 22, 2010
Viamedia, a leading independent cable rep firm, tapped Jonathan Spaet as seni ...
- Follow The Money To New Platforms
On Media, Diane Mermigas - Friday, June 18, 2010
Data points can underscore larger trends that companies must wisely and brave ...
- Ad Futures: Mobile, Digital Best Bet
MediaDailyNews, Wayne Friedman - Friday, June 18, 2010
Headlines may be blaring the bad fortunes of the lower prices ...
- ESPN 90%, NBC Over 80% Sold Out of NFL Football
Around the Net In Media, Fern Siegel - Thursday, June 17, 2010
ESPN has sold 90% of its "Monday Night Football" inventory and N ...
- CNN, World Fishing Net Raises Money, Awareness For BP Spill Relief
MediaDailyNews, David Goetzl - Thursday, June 17, 2010
WFN: World Fishing Network will turn over its ad time to r ...
- Sony's 'Everything' Targets Women As Potential Gamers
MediaDailyNews, Laurie Sullivan - Thursday, June 17, 2010
Sony spokesperson Kevin Butler, a fictional character created as part of t ...
- A New TV Ad Marketplace: Add $30 billion?
TV Watch, Wayne Friedman - Friday, June 18, 2010
Now that the TV upfront is over, we can focus on t ...
- TV Stations Without HD Spots Miss Opportunity
MediaDailyNews, David Goetzl - Wednesday, June 16, 2010
Advertising in high definition may impact consumers more than a traditional fee ...
- Roskowski Heads TVB Biz Development
MediaDailyNews, Fern Siegel - Wednesday, June 16, 2010
TVB is expanding its executive ranks, naming Scott Roskowski director of busine ...
- PwC: Mag, Newspaper Revenues Continue To Drop
MediaDailyNews, Erik Sass - Wednesday, June 16, 2010
Consumer magazines' print ad revenues will continue to drop in 2010-2012, accordi ...
- Upfront Gains Overhyped, New Platforms Grab Future Profits
On Media, Diane Mermigas - Friday, June 11, 2010
A reality check on concluding upfront fall TV ad sales shows th ...
- Stricter Ad Claim Regulations Supported
Around the Net In Media, Fern Siegel - Sunday, June 13, 2010
While Americans often look askance at "big government" in the abstract, ...
- World Cup Fuels $1.5B in Advertising
Around the Net In Media, Fern Siegel - Sunday, June 13, 2010
The World Cup, which starts in South Africa today, will add ...
- Upfront: Cable Hauls 18% Rise In Ad Buys
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 11, 2010
Top cable networks have completed virtually all of their upfront business ...
- Courts Allow Unlimited Political Dollars To Flow
MediaDailyNews, - Friday, June 11, 2010
The U.S. District Court in Washington permanently enjoined the Federal Election Commissi ...
- Newspapers Unveil Auction Site, Boocoo.com
MediaDailyNews, Erik Sass - Friday, June 11, 2010
A number of newspaper and broadcast TV news Web sites have co ...
- Media General TV To Offer Yahoo Ads
MediaDailyNews, Wayne Friedman - Friday, June 11, 2010
Expanding its deal started three years ago, television and newspaper company, Med ...
- Advertisers To Test 3D Spots
Around the Net In Media, Fern Siegel - Friday, June 11, 2010
Walt Disney Co.'s ESPN network has convinced three major advertisers to produ ...
- NBC Upfront Haul, Cable, Broadcast Pegged At $4B
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
Moving quickly in securing upfront business on non-NBC network TV platforms, N ...
- iAds Set To Launch
MediaDailyNews, - Wednesday, June 30, 2010
Apple's iAds launch today -- and they are set to expand mobi ...
- Local TV Revs Soar 20%
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
Television advertising had a strong first quarter, with network revenues up 1 ...
- Yahoo Ready To Fix Advertising: What Will it Take?
Online Media Daily, Laurie Sullivan - Wednesday, June 9, 2010
Ramsey McGrory, Yahoo's vice president of North American Marketplaces and newly appoint ...
- Fox Sells 80% of Super Bowl
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Fox has sold as much as 80% of its ad inventory f ...
- Broadcast Upfront Ends, Estimated $7.3 Bil., 17% Added To Prime-Time Coffers
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
The broadcast network part of the upfront advertising market is nearly do ...
- Broadcast Spots Drop, Cable Prices Head North
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
Broadcast network unit pricing continues to drop -- this time 10% ...