- 'USA Today' Gets $50 iPad CPMs
MediaDailyNews, Erik Sass - Tuesday, June 8, 2010
One of the big unanswered questions during the recent media frenzy surroundi ...
- Oprah Net Close To GM Deal
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Oprah Winfrey, the queen of daytime TV, is extending her rule ...
- Magna Global: Online Ads To Top $100 Bil By 2015
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Worldwide online advertising will continue to outpace traditional advertising revenues this yea ...
- Four On The Floor: iPhone Upgrade Doesn't Disappoint, Feeds Mounting iAd Hype
Online Media Daily, Mark Walsh - Monday, June 7, 2010
Apple didn't disappoint its legions of fans Monday,
unveiling ...
- Upfront: CW Grabbed 7.5% Ad Increase, CBS Expects To Match Fox Numbers
MediaDailyNews, Wayne Friedman - Friday, June 4, 2010
The CW copied what Fox did during the first part of t ...
- Action! Cinema Advertising Booms in 2009, 2010
MediaDailyNews, Erik Sass - Monday, June 7, 2010
Virtually alone among major media, digital out-of-home video posted positive revenue grow ...
- TWC's Forbes: Geo-Targeting, New Ad Methods Propel Growth
MediaDailyNews, David Goetzl - Friday, June 4, 2010
Last year may have been a tough one, but Time Warner Cable ...
- Toyota Deals Cut Local NY ABC Ads
Around the Net In Media, Fern Siegel - Friday, June 4, 2010
Frustrated with the way ABC News has covered Toyota's recall problems, t ...
- Rival Nets Angry At Fox For Upfront Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2010
Media executives say Fox could have set pricing for its upfront invento ...
- Moody's: Newspapers' Recovery May Last 1 Year
MediaDailyNews, Erik Sass - Thursday, June 3, 2010
Don't call it a comeback, because frankly, it might not be. Th ...
- Upfront: Hank Close Helps Shape Current TV
MediaDailyNews, David Goetzl - Thursday, June 3, 2010
Current TV, which turns five in August and is now in ...
- Slick Ad Campaigns Affordable To Small Business
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
Hard times in ad and media industries are creating bargains for sma ...
- Road Trip: 'Spin,' Midas 'Rock The Highway'
MediaDailyNews, Tanya Gazdik - Wednesday, June 2, 2010
Auto service provider Midas International Corp. is joining with Spin to a ...
- Bizo Self-Service Ad Platform For $5 Per Day
Online Media Daily, Laurie Sullivan - Wednesday, June 2, 2010
The self-service online advertising platform BizAds from Bizo that launched Wednesday le ...
- NBA Finals Hit Uptick In Ad Sales
MediaDailyNews, - Tuesday, June 1, 2010
Ad sales for the NBA Finals that begin June 3 on A ...
- Goal! WorldBand Airs World Cup In Various Languages
MediaDailyNews, David Goetzl - Tuesday, June 1, 2010
Before the World Cup kicks off June 11 in South Africa, WorldBa ...
- 'Lost' Finale Found Fantastic Brand Recall Numbers
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
Here's another reason to advertise in a series-ending TV show -- big-ti ...
- IPad: New Platform Or Advertising Game-Changer?
MediaDailyNews, Louis Klidonas, Debbie Sklar - Thursday, May 27, 2010
With all the hype generated by the iPad, the advertising community's reacti ...
- Invidi Adds Experian As Investor, Partner
MediaDailyNews, Wayne Friedman - Thursday, May 27, 2010
Addressable advertising company Invidi Technologies got another big boost by adding glob ...
- Kantar: Total Ad Revs Up 5%, Spot Rebounds
MediaDailyNews, Wayne Friedman - Wednesday, May 26, 2010
U.S advertising tallied strong double-digit gains for television platforms for the fir ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 26, 2010
Making sure the correct ad serves up at the perfect time acro ...
- The State of Cable Advertising in 2010
MediaDailyNews, Marc Krigsman, Larry Rubin - Tuesday, May 25, 2010
Even in the face of a sluggish economy and tentative consumer spendin ...
- Metacafe Launches Movie Site, Courts Ad Dollars
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
The mostly independent film and video site Metacafe has launched a n ...
- Macy's Ad Gets Digital Mag Play
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
In an early example of how a major fashion retailer is worki ...
- Broadcast's Youth Market Starts At 44
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
The median age of viewers of regular prime-time fare is nearing ...
- Mountain Dew Fans Crowdsource Ad Media Buys
Marketing Daily, Laurie Sullivan - Monday, May 24, 2010
The year-long project now asks Mountain Dew lovers to guide the media-buyi ...
- Twitter Blocks Third-Party Ad Nets
MediaDailyNews, - Monday, May 24, 2010
Twitter has up and decided to block any and all third-party ...
- Tennis Channel Signs With Google TV Ads
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
Google TV Ads, its TV advertising selling system, has added Tennis Chann ...
- Google TV Opens New Ad Platform
Around the Net In Media, Fern Siegel - Monday, May 24, 2010
Google opened up new inventory for advertisers with Google TV, an interacti ...