- Super Bowl Ads Boon To Local Markets
Around the Net In Media, Fern Siegel - Monday, January 25, 2010
Super Bowl XLIV, airing on CBS next month, is expected to bri ...
- Intel Geeks Out Super Bowl
Marketing Daily, Aaron Baar - Monday, January 25, 2010
The Super Bowl could very well be the only time that self-proclaim ...
- Brand Comfort: Online Ads Asked To Adopt Off-line Metrics
MediaDailyNews, Laurie Sullivan - Monday, January 25, 2010
Young-Bean Song, senior director at Microsoft Advertising Institute, says the online indust ...
- Viacom Says Ad Market Up In 4Q
Around the Net In Media, Fern Siegel - Sunday, January 24, 2010
Viacom Inc. Chief Executive Officer Philippe Dauman said advertising prices improved la ...
- OOH Sports Viewing On Rise
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
One in five persons who watched the recent NFL playoff games d ...
- ESPN Buys Vistas, Enhances Ad Insertions
MediaDailyNews, David Goetzl - Friday, January 22, 2010
ESPN said last week it has acquired a company with technology facilitati ...
- Synergy Is Key To Super Bowl Ads
Around the Net In Media, Fern Siegel - Friday, January 22, 2010
Super Bowl advertisers must know add a robust presence in social med ...
- Easy Campaign Spending Bonanza For TV Stations
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2010
More help is coming for TV stations -- now corporations can direct ...
- Challenges For Advertisers Hidden In Google's Earnings Call
SearchBlog, Laurie Sullivan - Friday, January 22, 2010
Google's earnings call Thursday brought a few hidden challenges for marketers ...
- FCC Extends Kids Ads Deadline
Around the Net In Media, Fern Siegel - Wednesday, January 20, 2010
Advertisers and agencies, as well as kids TV activists, will get ti ...
- Nielsen: Super Bowl Ads Drive Web Traffic
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
As Super Bowl advertisers look for spots to reverberate beyond the gam ...
- NBC Sees Olympic Pluses, Despite Projected Losses
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
NBC might be losing $200 million on the Vancouver Winter Olympics ...
- NBC's Ebersol Frustrated By GE's Immelt Olympic Remarks
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
The Olympics are less than a month away -- and NBC Univers ...
- Market Efficiency: Political Pubs Form Opinion Leader Network
MediaDailyNews, Fern Siegel - Wednesday, January 20, 2010
Three respected publications -- The Nation, National Review, The Christian Science Monitor ...
- CBS Gives OK To Focus Super Bowl Spot
MediaDailyNews, David Goetzl - Tuesday, January 19, 2010
CBS executives approved a script for a Super Bowl spot from evangelic ...
- NBC Rejiggers Olympic Sales Goals
Around the Net In Media, Fern Siegel - Tuesday, January 19, 2010
Despite claims that it will lose $200 million on the Vancouver Game ...
- Big Ad Spend In Mass. Senate Race
MediaDailyNews, - Monday, January 18, 2010
Ad stakes are high in the Mass. U.S. Senate race to repla ...
- Evangelical Pro-Life Spot To Air In Super Bowl
MediaDailyNews, David Goetzl - Monday, January 18, 2010
Colorado evangelical group Focus on the Family said it has purchased o ...
- Leno, O'Brien Fight May Hurt NBC Advertisers
MediaDailyNews, Wayne Friedman - Friday, January 15, 2010
Could problems around the Conan O'Brien/Jay Leno debacle spill over to NBC ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- 'Idol' Gives Coke Millions In Media Value
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
- Clear Channel Bows Contextual Radio Ads
MediaDailyNews, Erik Sass - Thursday, January 14, 2010
Broadcast radio is getting contextual advertising placements courtesy of Clear Channel Radi ...
- Bresnan Kicks Off Dynamic Ad Inserts
MediaDailyNews, David Goetzl - Thursday, January 14, 2010
Top-20 cable operator Bresnan Communications has launched a dynamic ad insertion V ...
- Katz Media: National Spot Sales Up
MediaDailyNews, Erik Sass - Wednesday, January 13, 2010
Total projected radio sales at Katz Media Group are up 21% ...
- CareerBuilder Hires Super Bowl
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
CareerBuilder, the job search site, is back in the monster game. F ...
- Ad Prices Drop For Super Bowl
Around the Net In Media, Fern Siegel - Tuesday, January 12, 2010
The economic slump has prices for Super Bowl commercial time falling f ...
- truTV Has 'Contact' With Super Bowl
MediaDailyNews, David Goetzl - Tuesday, January 12, 2010
In a striking move for both buyer and seller, truTV has pick ...
- PIB: Magazine Ad Pages Tumble 25% in 2009
MediaDailyNews, Erik Sass - Tuesday, January 12, 2010
Total ad pages in consumer magazines tumbled 25.6% in 2009, per t ...
- Regis Heads Travel Channel Ad Sales
MediaDailyNews, David Goetzl - Monday, January 11, 2010
Scripps networks has tapped a company veteran to head sales for i ...
- Few DVR Ads Actually Seen
Around the Net In Media, Fern Siegel - Sunday, January 10, 2010
Buyers and networks have been negotiating upfront buys on Nielsen's C3 rating ...