- Will Bud Drop the Bowl?
Media Magazine, David Goetzl - Wednesday, January 6, 2010
Over the past 20-plus years, Anheuser-Busch ads have become sort of ...
- Gaspin: NBC Returns To Traditional Late-Night Schedule
MediaDailyNews, Wayne Friedman - Sunday, January 10, 2010
PASADENA, Calif. -- Looking down the barrel at a barrage of critic ...
- TiVo Charts Hit Ads On DVRs: Electronics Are King
MediaDailyNews, Wayne Friedman - Friday, January 8, 2010
Consumer electronic brands are doing a lot of shouting about what's comi ...
- TNS: New Advertisers Sign For Super Bowl
MediaDailyNews, David Goetzl - Monday, January 11, 2010
Even as some companies continue to return to the Super Bowl annuall ...
- Hanes Drops Charlie Sheen
Around the Net In Media, Fern Siegel - Thursday, January 7, 2010
Hanes has dropped Charlie Sheen as a TV spokesman for its T-shirt ...
- TVB ePort Passed Half-Billion Mark
MediaDailyNews, Wayne Friedman - Thursday, January 7, 2010
Local TV station electronic transactions, known as ePort, have passed the half-billi ...
- Scottrade Launches New Branding, Ad Campaign
MediaDailyNews, - Thursday, January 7, 2010
Scottrade, the online investing firm, has launched an updated branding approach a ...
- 'Family Guy' Proves Lucrative For Twentieth TV
Around the Net In Media, Fern Siegel - Tuesday, January 5, 2010
In what may be the first sign the syndication market is strengthenin ...
- Nielsen: Global Online Users Will Pay For Entertainment, Prefer Ads Subsidize Rest
MediaDailyNews, Wayne Friedman - Tuesday, January 5, 2010
Almost 60% of global consumers say they would pay for online acce ...
- Will Super Bowl Sponsors Stay In Game?
Around the Net In Media, Fern Siegel - Monday, January 4, 2010
With less than five weeks to go before the game, CBS h ...
- Good News: Sinclair 4Q Revs Rise, Beat Forecast
MediaDailyNews, Wayne Friedman - Monday, January 4, 2010
Sinclair Broadcast Group, which operates 58 television stations in 35 markets, coveri ...
- Puck Up: Geico, NHL Form New Partnership
MediaDailyNews, David Goetzl - Monday, January 4, 2010
The National Hockey League received a boost with Geico signing a multi-tier ...
- Virtual Goods Replace Some Web Ad Dollars
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
For many Web start-ups, digital merchandise is an important source of reven ...
- Social Media Use, Ad Budgets On Rise
MediaDailyNews, Julia Dudnik Stern - Tuesday, December 29, 2009
Budgets allocated to social media in 2010 are bucking the downward tren ...
- Olympics, Super Bowl Ad Crunch
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
It's crunch time for the networks trying to unload $1 billion ...
- Users Download Songs In Exchange For Ads
MediaDailyNews, - Monday, December 28, 2009
FreeAllMusic.com, an ad-sponsored digital music download service began a private beta th ...
- Insurance Cos. Court Sports Sponsorships
MediaDailyNews, David Goetzl - Monday, December 28, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Dell Ads Exit 'Jersey Shore'
Around the Net In Media, Fern Siegel - Sunday, December 27, 2009
"Jersey Shore" is losing sponsors. Dell is the third advertiser to pu ...
- Martha Stewart Expands Ads Cross-Platform
Around the Net In Media, Fern Siegel - Tuesday, December 22, 2009
Yahoo is expanding the online ad partnership it struck with Martha Stewa ...
- DirecTV, Dish Best Way To Reach Sports Fans
MediaDailyNews, David Goetzl - Friday, December 18, 2009
Marketers looking to reach sports fans could boost ROI by running campaig ...
- Pepsi Skips Super Bowl
Around the Net In Media, Fern Siegel - Friday, December 18, 2009
PepsiCo's beverages will sit out Super Bowl XLIV for the first ti ...
- Chilly Reception: Outdoor Revs Fall 17%
MediaDailyNews, Erik Sass - Thursday, December 17, 2009
After several years of growth while other traditional media stagnated, outdoor h ...
- Cars.com Pushing Year-End Sports Sponsorships
MediaDailyNews, David Goetzl - Thursday, December 17, 2009
As it preps for its Feb. 7 Super Bowl appearance, Cars.com sa ...
- WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
The lingering effects of the global economic recession have led to "vicio ...
- CBS 4Q Scatter: Some Like It Hot
MediaDailyNews, Wayne Friedman - Tuesday, December 8, 2009
CBS confirms again what other senior network executives have said recently: T ...
- Yahoo: Mobile Ads To Soar
Around the Net In Media, Fern Siegel - Monday, December 7, 2009
Yahoo's mobile advertising business, while small, has seen substantial growth, and t ...
- Shaw Leaves TV Biz With Marketplace Intact
MediaDailyNews, Wayne Friedman - Wednesday, December 2, 2009
Mike Shaw, the outgoing president of advertising sales of ABC Television Networ ...
- BIA: Display Ads Jump Nearly $2 Bil By 2013
MediaDailyNews, - Tuesday, December 1, 2009
The geotargeted display (or banner) ad market will leap from $897 milli ...
- ESPN Pounds Sports Turf With Local Sites
MediaDailyNews, David Goetzl - Tuesday, December 1, 2009
With newspapers suffering and cutting back coverage, ESPN isn't wasting much ti ...
- Death Gives Life To TV Web Ads
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
In an effort to boost their somewhat deathly TV revenue coffers ov ...