- Super Bowl Ad Buys: Social Media Will Impact Marketers' Decisions
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Increased digital word-of-mouth marketing -- using social media and other platforms ...
- What Outrage? Glenn Beck Shouts, Smaller Marketers Stay Put
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" sh ...
- Online Ad Revs Fall 5.4%
Around the Net In Media, Fern Siegel - Thursday, November 26, 2009
Online advertising revenue in the U.S. fell 5.4% in the third quart ...
- Advertisers Reach Key Males Via Mixed Martial Arts
MediaDailyNews, David Goetzl - Wednesday, November 25, 2009
Even as Bud Light appears on the mat during some Ultimate Fighti ...
- Where Will 'Oprah' Syndie Dollars Go Now?
MediaDailyNews, Wayne Friedman - Monday, November 23, 2009
"The Oprah Winfrey Show" is a big deal for syndication -- especial ...
- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- NBCU Still Has Unsold Olympics Ad Inventory
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
With fewer than 90 days to go before the Olympic torch arriv ...
- CNN Ratings Slide Threatens Its High Ad Rates
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
While advertisers traditionally have been willing to shell out more for CNN ...
- Cars.com Heads To Super Bowl
Marketing Daily, - Tuesday, November 3, 2009
Cars.com will launch its 2010 marketing campaign with a Super Bowl a ...
- Cross-Media Analytics Can Better Assess Campaigns
MediaDailyNews, John Bauschard - Wednesday, November 4, 2009
With millions -- even tens or hundreds of millions -- at stak ...
- 'Sherlock' Replaces Microsoft in 'Family Guy' Special
Around the Net In Media, Joan Voight - Sunday, November 1, 2009
About a week ago, Microsoft bailed out of being the exclusive spons ...
- MediaBank First: E-Invoices For Interactive TV Buys
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
Digitizing media processing paperwork now isn't just for traditional TV. Now, growi ...
- HDTV Viewers Up HD Programs, Notice Ads
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
High-definition TV viewers are now 65% more likely to watch HD programmi ...
- TargetCast: 3Q Network Ads Drop 16%
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2009
Although fourth-quarter activity may ultimately change TV's advertising picture, broadcast network ...
- CBS Attracts New Super Bowl Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
CBS has added a small and new national TV advertiser to i ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Local TV Makes Bucks From Obits
Around the Net In Media, Joan Voight - Sunday, October 18, 2009
A CBS affiliate in Saginaw, Mich., is generating revenue by running obitua ...
- Cost-Cutting Boosts Gannett's Profit Picture
Around the Net In Media, Joan Voight - Thursday, October 15, 2009
Gannett has seen a roughly 20% decrease in revenue in the thi ...
- Comcast Tests Real-Time Ads In VOD
MediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Comcast has launched a trial on its Jacksonville system allowing for real-ti ...
- Can Innovation And Optimism Feed The Recovery? A Case Study Of Our Business
Online Spin, Cory Treffiletti - Wednesday, October 14, 2009
If you read the news, you can become very confused about t ...
- Tech Improves for Troublesome Ad Placement Errors
Around the Net In Media, Joan Voight - Monday, October 12, 2009
Back in August, Procter & Gamble claimed it was unaware it advertis ...
- 4Q Scatter Offers Solid Market For Buyers
MediaDailyNews, Wayne Friedman - Monday, October 5, 2009
The fourth-quarter TV scatter advertising market has some good news for buyer ...
- Money Changing: Mediavest Makes Major Hulu Buy
MediaDailyNews, David Goetzl - Monday, October 5, 2009
MediaVest, which represents clients such as Procter & Gamble, said it h ...
- Ad Turnaround? HSBC Bank Sponsors 'New Yorker'
Around the Net In Media, Joan Voight - Sunday, October 4, 2009
In The New Yorker's largest single-issue ad buy since 2005, HSBC Ba ...
- Patriots Owner Sells Ads on ESPN Website
Around the Net In Media, Joan Voight - Sunday, September 27, 2009
The Kraft Sports Group, which owns the New England Patriots, is selli ...
- NBC Promos 'Trauma' With Radio Drama
Around the Net In Media, Joan Voight - Sunday, September 27, 2009
NBC is using mock 911 calls in a series of radio a ...
- TV Buying Vet Wolfe Exits Universal McCann
MediaDailyNews, - Thursday, September 24, 2009
After more than two decades at Universal McCann and the last ...
- 'Family Circle,' Ikea Take Cooking Classes on Tour
Around the Net In Media, Joan Voight - Wednesday, September 23, 2009
Starting in October, retailer Ikea will start offering free cooking seminars ...
- Sony's '2012' Spot Blankets TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
In perhaps one of the biggest TV commercial roadblocks in recent memor ...