The Nation, National Review, The Christian Science MonitorCBS Gives OK To Focus Super Bowl SpotMediaDailyNews, David Goetzl - Tuesday, January 19, 2010
CBS executives approved a script for a Super Bowl spot from evangelic ...
NBC Rejiggers Olympic Sales GoalsAround the Net In Media, Fern Siegel - Tuesday, January 19, 2010
Despite claims that it will lose $200 million on the Vancouver Game ...
Big Ad Spend In Mass. Senate RaceMediaDailyNews, - Monday, January 18, 2010
Ad stakes are high in the Mass. U.S. Senate race to repla ...
Evangelical Pro-Life Spot To Air In Super BowlMediaDailyNews, David Goetzl - Monday, January 18, 2010
Colorado evangelical group Focus on the Family said it has purchased o ...
Leno, O'Brien Fight May Hurt NBC AdvertisersMediaDailyNews, Wayne Friedman - Friday, January 15, 2010
Could problems around the Conan O'Brien/Jay Leno debacle spill over to NBC ...
New ETrade 'Baby' Arrives During Super BowlMediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
'Idol' Gives Coke Millions In Media ValueMediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
Clear Channel Bows Contextual Radio AdsMediaDailyNews, Erik Sass - Thursday, January 14, 2010
Broadcast radio is getting contextual advertising placements courtesy of Clear Channel Radi ...
Bresnan Kicks Off Dynamic Ad InsertsMediaDailyNews, David Goetzl - Thursday, January 14, 2010
Top-20 cable operator Bresnan Communications has launched a dynamic ad insertion V ...
Katz Media: National Spot Sales UpMediaDailyNews, Erik Sass - Wednesday, January 13, 2010
Total projected radio sales at Katz Media Group are up 21% ...
CareerBuilder Hires Super BowlMediaDailyNews, David Goetzl - Wednesday, January 13, 2010
CareerBuilder, the job search site, is back in the monster game. F ...
Ad Prices Drop For Super BowlAround the Net In Media, Fern Siegel - Tuesday, January 12, 2010
The economic slump has prices for Super Bowl commercial time falling f ...
truTV Has 'Contact' With Super BowlMediaDailyNews, David Goetzl - Tuesday, January 12, 2010
In a striking move for both buyer and seller, truTV has pick ...
PIB: Magazine Ad Pages Tumble 25% in 2009MediaDailyNews, Erik Sass - Tuesday, January 12, 2010
Total ad pages in consumer magazines tumbled 25.6% in 2009, per t ...
Regis Heads Travel Channel Ad SalesMediaDailyNews, David Goetzl - Monday, January 11, 2010
Scripps networks has tapped a company veteran to head sales for i ...
Few DVR Ads Actually SeenAround the Net In Media, Fern Siegel - Sunday, January 10, 2010
Buyers and networks have been negotiating upfront buys on Nielsen's C3 rating ...
Will Bud Drop the Bowl?Media Magazine, David Goetzl - Wednesday, January 6, 2010
Over the past 20-plus years, Anheuser-Busch ads have become sort of ...
Gaspin: NBC Returns To Traditional Late-Night Schedule MediaDailyNews, Wayne Friedman - Sunday, January 10, 2010
PASADENA, Calif. -- Looking down the barrel at a barrage of critic ...
TiVo Charts Hit Ads On DVRs: Electronics Are KingMediaDailyNews, Wayne Friedman - Friday, January 8, 2010
Consumer electronic brands are doing a lot of shouting about what's comi ...
TNS: New Advertisers Sign For Super Bowl MediaDailyNews, David Goetzl - Monday, January 11, 2010
Even as some companies continue to return to the Super Bowl annuall ...
Hanes Drops Charlie SheenAround the Net In Media, Fern Siegel - Thursday, January 7, 2010
Hanes has dropped Charlie Sheen as a TV spokesman for its T-shirt ...
TVB ePort Passed Half-Billion Mark MediaDailyNews, Wayne Friedman - Thursday, January 7, 2010
Local TV station electronic transactions, known as ePort, have passed the half-billi ...
Scottrade Launches New Branding, Ad CampaignMediaDailyNews, - Thursday, January 7, 2010
Scottrade, the online investing firm, has launched an updated branding approach a ...
'Family Guy' Proves Lucrative For Twentieth TVAround the Net In Media, Fern Siegel - Tuesday, January 5, 2010
In what may be the first sign the syndication market is strengthenin ...
Nielsen: Global Online Users Will Pay For Entertainment, Prefer Ads Subsidize RestMediaDailyNews, Wayne Friedman - Tuesday, January 5, 2010
Almost 60% of global consumers say they would pay for online acce ...
Will Super Bowl Sponsors Stay In Game?Around the Net In Media, Fern Siegel - Monday, January 4, 2010
With less than five weeks to go before the game, CBS h ...
Good News: Sinclair 4Q Revs Rise, Beat ForecastMediaDailyNews, Wayne Friedman - Monday, January 4, 2010
Sinclair Broadcast Group, which operates 58 television stations in 35 markets, coveri ...