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Olympics, Super Bowl Ad Crunch

It's crunch time for the networks trying to unload $1 billion in ad time for television's two biggest sporting events. NBC wouldn't say how much Olympic inventory it has left, but ad buyers estimate it still has 20% to 30% to go, selling for The Olympics are expected to liftU.S. ad spending, but not as much as in years past. According to Magna, the Games will boost U.S. ad revenue by $487.5 million in 2010, down 25% from $650 million during the 2006 Winter Olympics.

As for the Super Bowl, CBS has sold about 90% of the available commercial time for the game, with prices for a 30-second spot running close to $3 million, up slightly from last year. But ad buyers says prices have been cut, though the network denies the charge The network masks lower prices by packaging Super Bowl ads with inventory elsewhere, such as during the pre-game shows, buyers say. They can purchase units, not just the Super Bowl.



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