- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- Qatar Airways Aims For Global Awareness
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2011
The campaign, which breaks April 1, includes online, print and radio a ...
- Combined NBCU/Comcast Account, Now Up For Review, Worth $1.2 Billion
Around the Net In Media, Phyllis Fine - Wednesday, March 30, 2011
An Ad Age story quoting no one specific -- instead, attributing informati ...
- Fanta Unveils Global 'Less Serious' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 30, 2011
The strategic unification is a necessary next step for the brand, giv ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- CBS, Swatch Partner To Wrap NYC Subway Cars
MediaDailyNews, Erik Sass - Tuesday, March 29, 2011
Say it three times fast: Swatch swathes subways. The watch-maker has partner ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 30, 2011
A promiscuous alley cat, mini-giraffes for sale and MINI, the car, go ...
- Wendy's Touts Fries In New Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
The fast feeder, which has reconfigured its fries, is launching a n ...
- Papa Murphy's Launches $35 Million Campaign
Marketing Daily, - Monday, March 28, 2011
Papa Murphy's is launching a $35 million multimedia campaign to go ...
- Calling Don Draper: We (The Creative Circus, Not Just The U.S. Female Population) Want You!
Creative Media Blog, Amy Corr - Monday, March 28, 2011
Keep your fingers crossed for this fall's graduating class of the Creati ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform
Marketing Daily, - Thursday, March 24, 2011
IBM has launched a campaign for what it calls "Smarter Commerce," describ ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 23, 2011
Cement trucks, FedEx food trucks and sickly sweet parade floats. Let's lau ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Nokia Debuts TV Ads For E7 Smartphone
Online Media Daily, Mark Walsh - Monday, March 21, 2011
Nokia's recently announced alliance with Microsoft to help take on both App ...
- Print Magazine Takes Users On Interactive Storytelling Ride
Creative Media Blog, Amy Corr - Monday, March 21, 2011
Ari Elkouby, Associate Creative Director at Proximity Canada, was tapped as ...
- Lauder Launches Idealist With Multi-Ethnic Models
Marketing Daily, Sarah Mahoney - Sunday, March 20, 2011
Estée Lauder is launching a new skincare line called Idealist, and ...
- RockResorts Launches First New Creative In 5 Years
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2011
In its first new creative in five years, the Broomfield, Colo.-based Va ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working
Marketing Daily, Karlene Lukovitz - Thursday, March 17, 2011
The tide appears to be shifting back in the fast-food chain's favo ...
- Sephora Launches New Campaign Sans Photoshop
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
The French company has decided to publish what is says is t ...
- Latest iPhone Spots Add Snob Appeal
MoBlog, Mark Walsh - Thursday, March 17, 2011
With their familiar creative elements -- white background, innocuous piano music a ...
- WPP's Compete Builds Media Planning Tool For Online, TV, Mobile
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Many marketers don't understand how to plan and optimize integrated campaigns acro ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 16, 2011
Lip-syncing unicorns, green rivers and unwelcome houseguests. Let's launch! ...
- Adidas Ready To Kick Off Biggest Campaign Ever
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
Adidas says "All Adidas," the marketing campaign it will unveil March 1 ...
- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- Daylight Savings Time Impacts Advertising
MediaDailyNews, Ricardo de la Blanca - Monday, March 14, 2011
In an industry such as advertising, even the slightest thing can ma ...
- eMusic's Virtual Road Tour Projects Music Onto Walls
Creative Media Blog, Amy Corr - Monday, March 14, 2011
Leave it to subscription music service eMusic to project concerts of up-and-comi ...
- Walmart To Launch Campaign, Expand Small Stores
Marketing Daily, Sarah Mahoney - Thursday, March 10, 2011
The new marketing effort comes after an advertising slowdown of some month ...
- Walmart To Launch New Campaign, Expand Small Stores
MediaDailyNews, - Thursday, March 10, 2011
In an effort to recapture lost sales, Walmart says it will laun ...
- Webroot 'Woos' IRS With Humorous Campaign
Marketing Daily, Aaron Baar - Tuesday, March 8, 2011
The effort, from TDA Boulder, consists of three microsites designed to cur ...