- Sorel Launches 'Dirty' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, August 8, 2012
Premium boot brand Sorel is encouraging consumers to "Get your boots dirt ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 8, 2012
Sexting 2.0. Andrea Zuckerman's love for Brandon Walsh remains strong. Let's lau ...
- Jordan Back On Court For Hanes
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The company says the new collection is a 50/50 cotton/poly blend develop ...
- LG Takes On Overwhelming Laundry
Marketing Daily, Aaron Baar - Friday, August 3, 2012
"We wanted to make sure we continued to engage with consumers fr ...
- Betty Breaks 'Rules Of White' For Tide
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
The popularity of Betty White continues. Procter & Gamble has enlisted t ...
- Coca-Cola, Will.i.am Launch Sustainability Effort
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Will.i.am (who has partnered with Intel and other brands on their marketin ...
- Whole Foods, PBS Reaching Parents Organically
Around the Net In Brand Marketing, Aaron Baar - Thursday, August 2, 2012
Whole Foods wants to spread the news about the benefits of eati ...
- Southern Comfort: New Agency, New Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 1, 2012
The campaign features several firsts for the brand, including representing Southern Comfort ...
- Hooters: More Than Wings And Legs
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
Hooters is embarking on what it says is its first fully integrat ...
- Campaigns That Hit The Heartstrings
Engage:Moms, Maria Bailey - Wednesday, August 1, 2012
I love when I see great Mom Marketing. I can't help i ...
- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- Celebrities Make Phone Cases Fashionable
Marketing Daily, Aaron Baar - Monday, July 30, 2012
This September, Case-Mate, which makes covers for all sorts of electronic device ...
- New Ultimat Vodka Video Goes Viral
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
The video, part of the brand's "Find Balance, Find Ultimat" campaign, sho ...
- Enterprise Debuts Spot During Olympics
Marketing Daily, Tanya Gazdik - Monday, July 30, 2012
The spot, which focuses more on patriotism and less on the spor ...
- United Airlines Launches Olympics Ads
Marketing Daily, Tanya Gazdik - Sunday, July 29, 2012
United Airlines launched its 2012 Team USA television ads, narrated by act ...
- Looking To Execute, Supervalu Ousts Its CEO
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 31, 2012
Supervalu may have "abruptly" axed CEO Craig Herkert yesterday, as the "Minneapol ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- New KBB.com Campaign Focuses On New Cars
Marketing Daily, Karl Greenberg - Sunday, July 29, 2012
Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaig ...
- Moscot Tosses Glasses Gauntlet Across Delancey
Marketing Daily, Karl Greenberg - Monday, July 30, 2012
For the "Living History" campaign, Moscot Originals frames will be seen ...
- Nike Skirts Olympic Rules, Others Fall Through
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Did Nike bend the rules on Olympic advertising? The ad shows peop ...
- And There's Sex With Go Daddy
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Internet domain name company Go Daddy is doffing patriotism for sex ...
- Reebok Reunites Peyton, Eli For ZigLite Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
NFL quarterback siblings Peyton (Denver Broncos) and Eli (New York Giants) Manni ...
- Virgin America Taps Banana Republic For New Look
Marketing Daily, Sarah Mahoney - Thursday, July 26, 2012
The collection, which will also be offered to earthbound consumers as ...
- AT&T Showcases Athletes' Digital Lives
Marketing Daily, Aaron Baar - Thursday, July 26, 2012
AT&T is launching a campaign to bring several of these stories ...
- BuddyMedia Ups Campaign Tools For Facebook Ads
Online Media Daily, Gavin O'Malley - Thursday, July 26, 2012
Claiming to have cracked the Facebook code, BuddyMedia is adding new too ...
- Auntie Anne's Mobile Promo Tests POS -Tracking
Online Media Daily, Mark Walsh - Thursday, July 26, 2012
A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Compa ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, July 25, 2012
This week, it's all about Olympic-themed ads and Robert Griffin III. Let ...
- Google Fuels Nexus 7 Interest With Ad
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 23, 2012
Stoking excitement around its new tablet, Google just released a one-minute Nex ...
- Nabi Targets Moms For Kid Tablet
Marketing Daily, Aaron Baar - Friday, July 20, 2012
A television commercial in the campaign depicts the wonder and potential ...