- Smashburger Creates First Major Ad Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 20, 2012
Smashburger this month has launched a broadcast/digital ad campaign along with i ...
- U.S. Cellular Offers 'Better' Relationship
Marketing Daily, Aaron Baar - Thursday, July 19, 2012
"We don't believe frustration is necessary in the category," Dave Kimbell, t ...
- Fiat Speaks Italian In India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 19, 2012
Fiat's India division has a new campaign to show its Italian technologic ...
- Gas Station TV Switches To High Test
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
The gas pump media company is changing its brand positioning in tand ...
- Straightlaced Company Airs Funny Ads
Around the Net In Media, Phyllis Fine - Wednesday, July 18, 2012
How do you get the C-suite at a mutural funds company, traditional ...
- Cadillac ATS Vs. The World ... And 3-Series
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ev ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests ha ...
- Nation Of Nationwide Seeks Citizens
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
The insurance giant is moving away from what "a yuk and ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 18, 2012
Sasquatch joins a book club. Gallagher leaves no watermelon unbroken. Let's lau ...
- Swimming To America, Fiat Style
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
If they gave automotive brands a Green Card, Fiat would be t ...
- Honda's Hollywood Ending For Summer Campaign
Marketing Daily, Karl Greenberg - Monday, July 16, 2012
Honda is back to summer antics with another humorous inventory clearance campai ...
- Perry Ellis Rebrands With Polka Dots
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Perry Ellis International is boosting its flagship Perry Ellis men's wear bra ...
- Beam Me Up, Scotty:Tweeting Into Space
Creative Media Blog, Amy Corr - Monday, July 16, 2012
If you were to tweet a message into space, what would y ...
- Taco Bell Ads Use 'Edible' QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
The codes, made from fruit, visually drive home the fresh and healt ...
- Weather Channel Pitches 4-Platform Campaign
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
The Weather Channel is pitching advertisers on a type of bed-to-bed exposur ...
- Hyundai's Seoul Headquarters Does Global Ad
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 11, 2012
Hyundai's first worldwide ad campaign to build a consistent global message f ...
- John Loves Siri
Mad Blog, - Wednesday, July 11, 2012
Stop me if you've heard this one: Two iPhones walk into ...
- Expedia Campaign Features Real Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 10, 2012
Travel planning Web site Expedia is launching a brand campaign that featur ...
- Autolite: 'Get More Motor Out of Your Motor'
Marketing Daily, Karl Greenberg - Tuesday, July 10, 2012
Spark plug maker Autolite, a division of Fram, has launched a n ...
- Arbitron Looks To Measure TV Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
At a time when networks are starting to ramp up campaigns f ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 11, 2012
Mega Million gives zombies a reason to live. In life, don't ble ...
- Sprite Launches Global 'Camo' Campaign
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Sprite is rolling out a new global campaign that uses a visu ...
- Edmunds.com Launches First-Ever Integrated Campaign
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The point of the new integrated campaign for the Santa Monica, Calif.-bas ...
- Aberdeen Supports Scottish Open Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 9, 2012
The 30-second commercial opens with beautiful aerial photography of the Castle Stua ...
- Dodge Paints Big Canvas For 2013 Dart
Marketing Daily, Karl Greenberg - Monday, July 9, 2012
The vehicle rolls into dealerships over the summer in tandem with t ...
- Art.com: All About The Art
Marketing Daily, Aaron Baar - Monday, July 9, 2012
One of the survivors of the early dot-com era (in name, ...
- UNIQLO Promotes Dry Mesh T-Shirts With Pinterest
Creative Media Blog, Amy Corr - Monday, July 9, 2012
Ever find yourself viewing pictures on Pinterest and realize you're in somethi ...
- Sony Creates Memories For 'Recall'
Marketing Daily, Aaron Baar - Friday, July 6, 2012
The "Welcome to Rekall" sweepstakes features a dedicated Web site through whi ...
- Revlon Takes Beauty Problems To Facebook
Online Media Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campa ...
- Pelican Pushes Into Consumer Markets
Marketing Daily, Aaron Baar - Thursday, July 5, 2012
"We're all very familiar with the last few years, with the explosi ...