- Boost, Davis Flip Cell Phone Etiquette
Marketing Daily, Aaron Baar - Wednesday, June 4, 2014
"Boost has always stood for the unexpected," Peiti Feng, director of bra ...
- Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chanc ...
- De Beers Turns Camera On Masterful Women
Marketing Daily, Sarah Mahoney - Wednesday, June 4, 2014
The De Beers brand, which is a joint venture between the ...
- FirstBank Targets Younger Audience
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
Free checking is an attractive product for customers of all ages becau ...
- NEW! Is Your Mascara Better Than Sex?
Out to Launch, Amy Corr - Wednesday, June 4, 2014
Too Faced cosmetics launched an online video for its new mascara call ...
- Mullen, American Greetings Go For Another Viral Hit With 'Dad Casting'
MAD, Steve McClellan - Tuesday, June 3, 2014
But the new effort has a tough act to follow. Mullen's "#worldstoughestjo ...
- Kevlar Encourages Everyone To 'Dare Bigger'
Marketing Daily, Aaron Baar - Tuesday, June 3, 2014
Most consumers know Kevlar as the product that stops a bullet. B ...
- Colorado Lottery Purchases Lead To Outdoor 'Play' Time For Residents
Out to Launch, Amy Corr - Wednesday, June 4, 2014
In a 60-second spot entitled "Play," weekend warriors are shown hiking, bikin ...
- Devine Color Targets DIYers With Paint Sold At Target
Out to Launch, Amy Corr - Wednesday, June 4, 2014
Devine Color has launched a new line of paint colors and re-positionab ...
- Oregon Lotto Ad Highlights State Park Funded By Lotto Purchases
Out to Launch, Amy Corr - Wednesday, June 4, 2014
The Oregon Lottery has launched a TV ad that doesn't mention t ...
- NEW! Pigs Serve Farmers Bacon In Debut Ad For Mobile Game, Hay Day
Out to Launch, Amy Corr - Tuesday, June 3, 2014
Lotto ads without the lotto. Axe creates a tool for guys tryi ...
- Jockey Seizes The Day For New Skimmies Campaign
MAD, Larissa Faw - Monday, June 2, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...
- U.S. Navy Drops Anchor In Austin For X Games
Marketing Daily, Karl Greenberg - Monday, June 2, 2014
The U.S. Navy is docking again at the Summer X Games, whi ...
- NEW! Roosters and '80s Rock Promote Chicken Breast Sandwiches At Carl's Jr. and Hardee's
Out to Launch, Amy Corr - Monday, June 2, 2014
You know summer is just around the corner when Carl's Jr. a ...
- Havas, Craftsman Aim To Make Father's Day Sing
MAD, Larissa Faw - Friday, May 30, 2014
And not just at the cash register -- although that's part ...
- Omnicom's Organic Awarded Digital AOR Duties For Foster Farms
MAD, Steve McClellan - Friday, May 30, 2014
Timed to coincide with the client's 75th anniversary, a new campaign develop ...
- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- Hotwire Launches $40 Million Feel-Good Branding Campaign
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2014
Hotwire will launch a nationwide branding campaign earmarked at $40 million f ...
- Hero Hacker's Talents Showcased In New 'Watch Dogs' Campaign
MAD, Larissa Faw - Thursday, May 29, 2014
The new Ubisoft videogame follows a hacker and his efforts to se ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- Hidden Valley Offers Meal, Activity Ideas Via Mobile
Marketing Daily, Karlene Lukovitz - Thursday, May 29, 2014
The idea is to help families make "crunch time" -- the bu ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Integrated cross-media campaigns may be good for the future -- but rece ...
- NEW! Nissan, Amazon Partner Again With #GiantLocker
Out to Launch, Amy Corr - Thursday, May 29, 2014
Remember last year when Nissan teamed up with Amazon.com to deliver ...
- World Cup Brands And Video Campaigns
Video Insider, Mallory Russell - Friday, May 30, 2014
While the World Cup is still two weeks from kick-off, brands ha ...
- Turtle Wax Launches 'Shiny' New Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Developed by its new agency of record, O'Keefe, Reinhard & Paul (OKRP ...
- Fore! MetLife's New Golf-Themed Ad Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Miami-based advertising agency Crispin Porter + Bogusky developed the ads for MetLif ...
- NEW! Honda, Mario Andretti Give 'Slow Citations' To Chicago Residents
Out to Launch, Amy Corr - Wednesday, May 28, 2014
Honda launched a fun online video to support its "Fastest Seat ...
- Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'
MAD, Larissa Faw - Tuesday, May 27, 2014
The "Kind Vine" campaign works by enlisting Vine celebs to spread rand ...
- Canon Tells Consumers To 'Bring It'
Marketing Daily, Aaron Baar - Tuesday, May 27, 2014
"It's time for us to take advantage of the marketplace. We ne ...