The
Oregon Lottery has launched a TV ad that doesn't mention the latest scratch-off game or big prize amounts that players can win. Rather, it celebrates the opening of Cottonwood Canyon
State Park, Oregon's second largest state park. The pristine park was privately owned until it was purchased for the public, funded with $13 million from the Oregon Lottery. The park area, on the
largest stretch of the un-dammed John Day River, is just breathtaking. There's plenty of things for hikers, equestrians, bikers and runners to do and see. The ad is a part of the Lottery's "It Does
Good Things" campaign, which highlights how Lottery dollars positively impact communities across the state. See the ad here, created by
BPN.
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