Just when I thought the Oregon Lottery campaign was unique, here's a similar campaign for the Colorado Lottery, highlighting all the positive things that come to fruition when a state lottery ticket is purchased. In a 60-second spot entitled "Play," weekend warriors are shown hiking, biking, campaign, skateboarding, trail running, kayaking and fly-fishing with beautiful mountains serving as background. The viewer doesn't realize it's an ad for the Colorado Lottery until the last five seconds, when a voiceover explains that lotto proceeds help fund the places residents most love to play. Since 1983, the Colorado Lottery has contributed more than $2.5 billion in proceeds to fund parks, recreation, open space conservation, wildlife preservation and community playgrounds. Watch the ad here, created by Cactus.