- McDonald's Launches Angus Deluxe Campaign With Instructions
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
Creative breaking today for McDonald's new, 1/3-pound Angus burger attempts to crea ...
- IKEA Spot Tops List Of Funniest TV Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
The funniest ad from 1965 to now among 37 finalists, according ...
- Beauty Of New Technology: Users Personalize Before-And-After Ads
Creative Media Blog, Amy Corr - Monday, August 3, 2009
ModiFace has developed a technology that allows users to upload pictures ...
- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- Depends On Your Perspective
Research Brief, Jack Loechner - Thursday, July 30, 2009
According to a new LinkedIn Research Network/Harris Poll in June, 2009, ...
- Anti-Bottled Water Campaign Launches
Marketing Daily, - Tuesday, July 28, 2009
Two marketing veterans have created a national campaign suggesting that consumers avo ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 29, 2009
Comedy. Cheese rolling. Ice cream cakes. Let's launch! ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Lutz Basks As Agencies Sweat Out Blistering Critique Of Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, July 27, 2009
Before jetting off on vacation in the Caribbean earlier this month, Gener ...
- Your Party's On The Line: Agency Pitches Itself Via Voicemail Radio Ads
Creative Media Blog, Amy Corr - Monday, July 27, 2009
How often do you check your work voicemails and find the recordi ...
- Rosemount Estate Wines, Gordon Ramsay Team
Marketing Daily, - Thursday, July 23, 2009
Rosemount Estate wines has entered into a one-year exclusive wine partnership wi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 22, 2009
Dexter. Mr. Met. The most interesting man in the world. Let's lau ...
- Infiniti Takes New Road For Summer Sales Event
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
"We were trying to figure out how to link a branded messa ...
- Peter Graves Stars In AirTran Wi-Fi Push
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
The trio of new ads has the actor admonishing viewers not ...
- Arena Takes Golden Promo Cue From 'Willy Wonka'
Creative Media Blog, Amy Corr - Monday, July 20, 2009
Mention Willy Wonka or his chocolate factory and chances are, you'll encount ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Scion Campaign Leverages Non-Conformity
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
The effort, epitomized by the campaign theme line, "Become one of ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Staples Leverages Nostalgia For BTS Campaign
Marketing Daily, Aaron Baar - Wednesday, July 15, 2009
"We felt there was a role for a bit of nostalgia ...
- Cannes Triple-Threat Winner Offers Six Lessons For All Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 15, 2009
A small tourism board promoting a little-known island off the Great Barri ...
- JC Penney Steps Up Its Quest For Teens
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2009
Themed "Schooled in Style: Smart Looks for Less," the company hopes ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 15, 2009
Play with your food. Robinsons dreams of a Brit winning Wimbledon. Ke ...
- Baseball Stars Pitch New Subway Sandwich
Marketing Daily, - Monday, July 13, 2009
Big names in New York and Philadelphia baseball are pitching the B ...
- Kia Pitches Forte To A Pragmatic Consumer
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
Michael Sprague, Kia's marketing veep, says the car "signals the direction ...
- What Do Shopping And Flying Have In Common?
Creative Media Blog, Amy Corr - Monday, July 13, 2009
Advertising in mall parking garages has been kept to a minimum, d ...
- 'Mandela Day' Launches In New York
Marketing Daily, - Friday, July 10, 2009
The Nelson Mandela Foundation has launched a nationwide call-to-action campaign via N.Y.-bas ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a b ...