In the New York metro area, Yankees starting pitcher CC Sabathia and Mets starting pitcher Johan Santana are being featured in TV and radio commercials and in-store promotions. In Philadelphia, Phillies first baseman Ryan Howard is featured in radio spots and in-store promotions.
The multimillion-dollar campaigns were created by Source Communications, the agency that also created Subway's $5 foot-long campaign
and popular regional commercials featuring Joe Torre and Willie Randolph, when they were respectively managing the Yankees and the Mets.--Karlene Lukovitz
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