- P&G's Duracell Leverages Trust In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
Duracell says the effort also includes a 60-second radio ad highlighting ...
- Ashe Joins BIG Interactive, VP Biz Development
MediaDailyNews, - Thursday, July 9, 2009
Ad vet Jamie Ashe joins digital marketer BIG Interactive as vice preside ...
- Shell Unveils European, Asian Ad Push
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
Within each country, the campaign has a set of regional broadcast spo ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Nissan Pits Altima Against Camry, Segment
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
"We think advertising should always be branded and have a price positio ...
- Fifth Third Bank Tells Students 'Don't Be That Guy'
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2009
The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertisin ...
- Mobile Phone Proves Useful Tool For Ace Hardware
Online Media Daily, Mark Walsh - Tuesday, July 7, 2009
Consumers who viewed an Ace Hardware mobile campaign in the week leadi ...
- Using IPhone Apps To Position Your Brand
Online Spin, Cory Treffiletti - Wednesday, July 8, 2009
Every once in a while you notice something new and it mak ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 8, 2009
Roller babies. Name Hardees' biscuit holes. An hourglass of Skittles + hung ...
- Subway, 'National Geo Kids' Team On Promo
Marketing Daily, - Monday, July 6, 2009
The campaign, which launched Monday, is being supported by an integrated advertisi ...
- Toshiba Campaign Aims To 'Set You Free'
Marketing Daily, Aaron Baar - Monday, July 6, 2009
The television commercials will run in spot markets on broadcast and cab ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- Arbitron Spurns FCC, Courts Industry
MediaDailyNews, Erik Sass - Monday, July 6, 2009
Amid a continuing inquiry by the Federal Communications Commission and concurrent hearin ...
- Tanqueray Is Out With First Global Effort
Marketing Daily, Aaron Baar - Monday, July 6, 2009
One out-of-home execution features the headline: "Keep your tongue guessing," while anoth ...
- Buick Campaign Aims At Younger Crowd
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
One of the in-cinema ads has a cop showing up at ...
- Ancestry.com Campaign Touts 'Discovery'
Marketing Daily, Aaron Baar - Thursday, July 2, 2009
The television ads -- which are targeted at adults 45 and old ...
- Public Says AT&T 'Hands' Most Favorite Ad
MediaDailyNews, - Thursday, July 2, 2009
"Hands," a popular AT&T ad campaign that showcases the company's global wirele ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the so ...
- Gillette Goes Global For 'The Moment'
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
The company says it has found that one thing men have ...
- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 1, 2009
Free paint. Colives. Audrina Patridge eats burgers the way all women d ...
- Starbucks Announcing Menu Overhaul With Newspaper Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
Starbucks will announce the largest food launch in its history Wednesday ...
- Travel Experts Laud Current Campaigns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
With the constricted economy forcing consumers to pinch their travel dollars, citie ...
- MasterCard Extends Priceless Campaign To Buying Jeans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
MasterCard is breaking a multichannel, summer time "MasterCard 2009 Break in Yo ...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- New College Ads Use Humor To Find Students
Marketing Daily, Sarah Mahoney - Monday, June 29, 2009
While marketing efforts in the field have typically been pretty pedestrian, so ...
- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Visa Sponsors Ad-Free Streaming on NBC.com
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Still looking for a lucrative model to monetize online video, NBC h ...