- Look Up! It's A Bird... No, A Zeppelin, Promoting Disney/Pixar Film
Creative Media Blog, Amy Corr - Monday, June 29, 2009
Often the best way to promote a movie or product is t ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Discovery's HowStuffWorks.com Launches Campaign
Marketing Daily, - Friday, June 26, 2009
HowStuffWorks.com, a Discovery Communications property, is launching a new ad campaign wi ...
- Dickies Expands Target With New Effort
Marketing Daily, Aaron Baar - Friday, June 26, 2009
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- UN, Agencies Create 'Hopenhagen' For Climate Change
Marketing Daily, - Tuesday, June 23, 2009
The United Nations wants to boost global awareness of its Climate Chan ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- BBB Takes Slap At Wal-Mart's $700 Claim
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2009
The Council of Better Business Bureaus wants Wal-Mart Stores to modify so ...
- Going Global: UN Promotes Climate Change Campaign
MediaDailyNews, Erik Sass - Tuesday, June 23, 2009
As the world gears up for a global summit on climate chan ...
- Hyatt Mobilizes Via Microsoft and Verizon
Online Media Daily, Tanya Gazdik - Tuesday, June 23, 2009
Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertisi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 24, 2009
Candy computers. Banana hammocks. Peek-O-Matic iPhone App. Let's launch! ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Costa Rica Campaign Aims For Last-Minute Travelers
Marketing Daily, - Friday, June 19, 2009
The Costa Rica Tourist Board has teamed up with its tourism indust ...
- Microsoft Books Mobile Deal With Hyatt, Unveils '2-Screen' Ad Research
Online Media Daily, Joe Mandese - Monday, June 22, 2009
In a major push behind its burgeoning mobile advertising platform, Microsoft th ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Twitter Kicks Off NYC Restaurant Week Campaign
MediaDailyNews, Fern Siegel - Thursday, June 18, 2009
Twitter helped Obama reach young voters, the Iranians protest the recent electi ...
- New Balance Plays Up 'Made in the USA'
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2009
The campaign includes print, radio and online advertising. Dedicated in-store materials ...
- New Yellowbook Campaign Has Its 'Moments'
Marketing Daily, Aaron Baar - Wednesday, June 17, 2009
"We wanted to keep the spots as relatable as possible," says t ...
- 'Stupid Drink' Translates Into Campaign Smarts
MediaDailyNews, Wendy Melillo - Thursday, June 18, 2009
When the adults finally shut up and asked college students what wou ...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Tropicana Promotes OJ As Daily Fruit Serving
Marketing Daily, Karlene Lukovitz - Tuesday, June 16, 2009
The "Get Your Fruit On!" campaign, launching this month to tie ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 17, 2009
Have a love affair with your car. Monte Carlo spells big wor ...
- Online Campaign Features Fictional Boy With 'Girl Parts'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
Who is the last marketer you'd think would be behind a seri ...
- Safeway Launches 'Buy Local' Initiative
Marketing Daily, Sarah Mahoney - Monday, June 15, 2009
Safeway is betting that with gas prices rising, consumers will appreciate supporti ...
- Survival Star Joins Dos Equis 'Academy'
Marketing Daily, Karlene Lukovitz - Monday, June 15, 2009
Launched last month and being supported by an integrated campaign, the Acade ...
- Beneficial Bank Dangles Personal Manager
Marketing Daily, Aaron Baar - Monday, June 15, 2009
Because many of these users may hear of the product from ...
- The Lure Of The Snark: Branded E-Cards Promote TV Shows
Creative Media Blog, Amy Corr - Monday, June 15, 2009
How would you react if your friend sent you a virtual greeti ...
- Sharpie Out To Prove It's More Than A School Supply
Marketing Daily, Aaron Baar - Friday, June 12, 2009
"The goal is really to inspire people to get creative and expre ...
- Patrón Launches 'Mixability' Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2009
The campaign includes in-store displays, recipe shelf-talkers and window displays in sele ...