- 'Night' Moves: Campaign Promotes DC, Tie-Ins With Major Brands
MediaDailyNews, Karl Greenberg - Tuesday, May 26, 2009
Obama isn't the capital's only draw. Destination DC, a not-for-profit marketing gro ...
- U-Store-It Launches TV And Radio Advertising
Around the Net In Brand Marketing, - Friday, May 22, 2009
...
- Acura Touts Safety, Resale Value In New Push
Marketing Daily, - Thursday, May 21, 2009
Acura has launched a spring campaign that touts the Honda Motor luxu ...
- Klondike Creates Online 'Man Cave'
Marketing Daily, Karlene Lukovitz - Thursday, May 21, 2009
This latest campaign, dubbed "What Would You Do for a Klondike B ...
- Campaign To 'Spring Clean' TV Launched By Nets
MediaDailyNews, - Thursday, May 21, 2009
CBS, NBC, News Corp. and others have launched TV Watch, an onli ...
- Sobieski Expands 'Truth In Vodka' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2009
The "Truth in Vodka" campaign, which urges consumers to focus on what ...
- MasterCard Uses Dance To Reach Hispanic Market
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
The humorous TV spot, which features members of the International Quebradita Danci ...
- Industry Group Launches Pro-Wind Effort
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2009
To back the argument that passing the Climate Bill would create job ...
- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 20, 2009
McDonald's fries are really that good. Bridezillas are back. Milk tames t ...
- Microsoft Getting Its Value Message Across In 'Laptop Hunters'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
Microsoft's push to paint Apple's computers as pricey is starting to wor ...
- Denny's 'Creatures' Woo Night Owls With Mobile Apps
Marketing Daily, Karlene Lukovitz - Monday, May 18, 2009
The restaurant chain's Allnighter concept is being promoted via a campaign dubb ...
- BBVA Compass Bank Changes URL, Plans Campaign
Marketing Daily, - Friday, May 15, 2009
Online visitors to compassbank.com will be redirected to bbvacompass.com. The change reflec ...
- AT&T Campaign Touts Smartphone Success
Marketing Daily, Aaron Baar - Friday, May 15, 2009
The new campaign, which includes television, print and online advertisements, will levera ...
- Marketers Featuring People They Help In Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
Marketers such as Levi Strauss, Exxon Mobil, Siemens, Cargill and Procter &am ...
- Brazil Launches Tourism Campaign 'Now'
Marketing Daily, - Thursday, May 14, 2009
Embratur, Brazil's Ministry of Tourism, has launched a new tourism campaign call ...
- Kraft Woos Gen Y With Miracle Whip Effort
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
Themed "We are Miracle Whip. And we will not tone it down ...
- Hamburgers, Ice Cream, Coffee Come To Life On Dixie
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2009
The multi-media campaign, launched by the company's Professional Food Services Solutions, includ ...
- '30 Rock' Star Promotes Breyers, Spoofs Old Movies
MediaDailyNews, - Thursday, May 14, 2009
Breyers ice cream is spoofing classic movies and pushing its Smooth a ...
- Huggies And Pull-Ups Launch Hispanic Effort
Marketing Daily, - Thursday, May 14, 2009
Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Marketing Daily, Laurie Sullivan - Thursday, May 14, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- CareerBuilder Kicks Off Super Bowl Ad Efforts
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2009
Internet job site CareerBuilder is starting its Super Bowl process early ...
- Dos Equis Launches Effort Around 'Academy'
Marketing Daily, Aaron Baar - Tuesday, May 12, 2009
Dos Equis will promote The Interesting Academy through a marketing campaign th ...
- French's Mustard Twins Value Offer, Branding
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2009
A new campaign for French's Mustard promotes more mustard for less mon ...
- Toyota Leverages 'Harmony' For Prius
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2009
Says the Saatchi representative for the team, "The programs are far deep ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 13, 2009
Spanked cows. Unnecessary accents. The Salvation Army advertises on every rock, wind ...
- The Kool-Aid Man Is Back And Soda Loses In TV Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
A new TV spot by Ogilvy & Mather shows the Kool-Aid M ...
- Lays Is Going Local With National Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 12, 2009
Frito-Lay will unveil today a marketing campaign that focuses on 80 "loca ...
- Milk Gets Rid of Snake Hair In New Campaign
Marketing Daily, - Monday, May 11, 2009
Stylist to the stars Robert Ramos has partnered with of the Californ ...
- Kimberly-Clark Puts Reality Spin On Pull-Ups
Marketing Daily, Karl Greenberg - Monday, May 11, 2009
Kimberly-Clark has taken a reality-TV approach to explore the joys and stress ...