- Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
The Hispanic American market just got much easier to reach for mobi ...
- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Mobile ad firm Amobee on Tuesday announced a partnership that will s ...
- Private Exchanges And 'Velvet Rope' Access To Inventory
RTBlog, Tyler Loechner - Tuesday, March 24, 2015
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, to ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Gravity4 Acquires Retargeting Firm Triggit
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition ...
- Opera Mediaworks Gets In On Private Exchanges
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Opera Mediaworks, a mobile ad platform that operates a mobile ad exchang ...
- Ayuda Launches 4 Programmatic Marketplaces For DOOH
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Ayuda Media Systems, an out-of-home ad company that created a billboard manageme ...
- Facebook To Launch LiveRail-Powered Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, March 9, 2015
Advertising Age has reported that "Facebook is building an ad exchange th ...
- Millennial Media Reports Q4 Revenue Of $86.4M
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
Millennial Media, a mobile ad network turned programmatic exchange, has announced i ...
- Index Exchange Hits $200M Run Rate
Around the Net in Real-Time, Tyler Loechner - Friday, March 6, 2015
At the recent IAB Annual Leadership conference, Beet.TV spoke with Andrew Casal ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- DataXu, Adobe, Among FBX 'Shadow Partners'
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 3, 2015
Facebook removed over a dozen companies from its official Facebook Exchange (FB ...
- Major League Gaming Taps OpenX To Sell Programmatically
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesd ...
- Canadian Ad Exchange CPAX Adds New Publishers, Now Has Over 100
Real-Time Daily, Tyler Loechner - Friday, February 20, 2015
Canada's Premium Audience Exchange (CPAX) -- a programmatic ad exchange operated ...
- Programmatic Traders Getting Social
RTBlog, Tyler Loechner - Friday, February 13, 2015
Machine-based ad trading is leading to fewer human interactions, but that hasn ...
- The Enthusiast Network Unveils Private Marketplace, Propels Programmatic
MediaDailyNews, Erik Sass - Wednesday, February 11, 2015
TEN: The Enthusiast Network is embracing programmatic advertising sales with the laun ...
- OpenX Passes $100M In Revenue
Real-Time Daily, Tyler Loechner - Monday, February 9, 2015
OpenX, an ad tech firm founded in 2008, on Monday announced ...
- Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
Real-Time Daily, Tyler Loechner - Friday, February 6, 2015
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ...
- MoPub Gives Twitter $24M In Q4, Still About 5% Of Overall Revenue
RTBlog, Tyler Loechner - Friday, February 6, 2015
Twitter released its Q4 2014 earnings on Thursday, reporting advertising revenue ...
- Tannenbaum Joins PulsePoint As CTO
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
Online ad exchange PulsePoint on Tuesday announced the appointment of David Tannenba ...
- Google AdX Leads RTB 'Trust Index' To Begin 2015
RTBlog, Tyler Loechner - Friday, January 30, 2015
In its second edition of the "Global Seller Trust Index" -- a ...
- Asda Programmatic Publisher Plans Not A Threat
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Asda's ambition to be viewed by brands and media agencies as ...
- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- AKQA Takes A Seat On Google's AdX
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
AKQA, a digital agency based in San Francisco, this week announced ...
- Opera Mediaworks Brings Mobile Native Advertising To Exchange
Real-Time Daily, Tyler Loechner - Tuesday, January 13, 2015
Opera Mediaworks, a mobile ad platform, has announced the launch of ...
- Yahoo Shutting Down Right Media Exchange
Around the Net in Real-Time, Tyler Loechner - Friday, January 9, 2015
Citing "several sources," AdExchanger has reported that Yahoo is shutting down Rig ...
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and t ...
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in fo ...
- Consolidation In Social Media Tech
The Social Graf, Erik Sass - Wednesday, December 24, 2014
Possibly the only thing growing faster than social media usage is t ...
- Six Flags: Mobile Ad Exchanges Are More Than Amusing To Brand Advertisers Now
Programmatic Insider, Skip Brand - Tuesday, December 2, 2014
Mobile ad networks can specialize in in-app advertising, android, iOS, tablet-only, mobi ...