- Ex-Nexage CEO Cormier Joins Millennial Media As COO
Real-Time Daily, Tyler Loechner - Friday, May 22, 2015
Millennial Media, a mobile ad exchange, has announced the appointment of Ern ...
- Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss ...
- Former Datacratic CEO Prudhomme Joins Index Exchange
Real-Time Daily, Tyler Loechner - Monday, May 11, 2015
Index Exchange, the ad exchange formerly known as Casale Media, on Mond ...
- Ad Server Adzerk Expands To Programmatic With SSP Launch, Plugs Into Index Exchange
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
Adzerk, an ad serving platform, is expanding to support programmatic trading, t ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
TubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- Correction: Pandora Not Using Adsmovil Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
- Under Half Of Video Ads In 2014 Were Viewable
RTBlog, Tyler Loechner - Wednesday, April 15, 2015
Vindico, a Viant company and digital video ad platform, recently released i ...
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Google this week announced that mDialog inventory has been connected to t ...
- Adsmovil Introduces Mobile Ad Exchange For U.S. Hispanics
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
The Hispanic American market just got much easier to reach for mobi ...
- Amobee Adds Real-Time TV Data To Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, March 25, 2015
Mobile ad firm Amobee on Tuesday announced a partnership that will s ...
- Private Exchanges And 'Velvet Rope' Access To Inventory
RTBlog, Tyler Loechner - Tuesday, March 24, 2015
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, to ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Gravity4 Acquires Retargeting Firm Triggit
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Gravity4, a San Francisco-based marketing firm, on Friday announced its acquisition ...
- Opera Mediaworks Gets In On Private Exchanges
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Opera Mediaworks, a mobile ad platform that operates a mobile ad exchang ...
- Ayuda Launches 4 Programmatic Marketplaces For DOOH
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
Ayuda Media Systems, an out-of-home ad company that created a billboard manageme ...
- Facebook To Launch LiveRail-Powered Ad Exchange
Around the Net in Real-Time, Tyler Loechner - Monday, March 9, 2015
Advertising Age has reported that "Facebook is building an ad exchange th ...
- Millennial Media Reports Q4 Revenue Of $86.4M
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
Millennial Media, a mobile ad network turned programmatic exchange, has announced i ...
- Index Exchange Hits $200M Run Rate
Around the Net in Real-Time, Tyler Loechner - Friday, March 6, 2015
At the recent IAB Annual Leadership conference, Beet.TV spoke with Andrew Casal ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- DataXu, Adobe, Among FBX 'Shadow Partners'
Around the Net in Real-Time, Tyler Loechner - Tuesday, March 3, 2015
Facebook removed over a dozen companies from its official Facebook Exchange (FB ...
- Major League Gaming Taps OpenX To Sell Programmatically
Real-Time Daily, Tyler Loechner - Tuesday, February 24, 2015
Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesd ...
- Canadian Ad Exchange CPAX Adds New Publishers, Now Has Over 100
Real-Time Daily, Tyler Loechner - Friday, February 20, 2015
Canada's Premium Audience Exchange (CPAX) -- a programmatic ad exchange operated ...
- Programmatic Traders Getting Social
RTBlog, Tyler Loechner - Friday, February 13, 2015
Machine-based ad trading is leading to fewer human interactions, but that hasn ...
- The Enthusiast Network Unveils Private Marketplace, Propels Programmatic
MediaDailyNews, Erik Sass - Wednesday, February 11, 2015
TEN: The Enthusiast Network is embracing programmatic advertising sales with the laun ...
- OpenX Passes $100M In Revenue
Real-Time Daily, Tyler Loechner - Monday, February 9, 2015
OpenX, an ad tech firm founded in 2008, on Monday announced ...
- Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
Real-Time Daily, Tyler Loechner - Friday, February 6, 2015
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ...
- MoPub Gives Twitter $24M In Q4, Still About 5% Of Overall Revenue
RTBlog, Tyler Loechner - Friday, February 6, 2015
Twitter released its Q4 2014 earnings on Thursday, reporting advertising revenue ...
- Tannenbaum Joins PulsePoint As CTO
Real-Time Daily, Tyler Loechner - Tuesday, February 3, 2015
Online ad exchange PulsePoint on Tuesday announced the appointment of David Tannenba ...
- Google AdX Leads RTB 'Trust Index' To Begin 2015
RTBlog, Tyler Loechner - Friday, January 30, 2015
In its second edition of the "Global Seller Trust Index" -- a ...
- Asda Programmatic Publisher Plans Not A Threat
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Asda's ambition to be viewed by brands and media agencies as ...