- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- AKQA Takes A Seat On Google's AdX
Real-Time Daily, Tyler Loechner - Thursday, January 15, 2015
AKQA, a digital agency based in San Francisco, this week announced ...
- Opera Mediaworks Brings Mobile Native Advertising To Exchange
Real-Time Daily, Tyler Loechner - Tuesday, January 13, 2015
Opera Mediaworks, a mobile ad platform, has announced the launch of ...
- Yahoo Shutting Down Right Media Exchange
Around the Net in Real-Time, Tyler Loechner - Friday, January 9, 2015
Citing "several sources," AdExchanger has reported that Yahoo is shutting down Rig ...
- Nearly Three In Four FT.com Impressions On Open Exchanges Fraudulent
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Cybercriminals are posing as British publishers, including the "Financial Times" and t ...
- Shape Up Or Ship Out -- FT.com Figures' Stark Warning On Digital Display
London Blog, Sean Hargrave - Monday, January 5, 2015
As "The Times" reveals that FT.com research shows nearly three in fo ...
- Consolidation In Social Media Tech
The Social Graf, Erik Sass - Wednesday, December 24, 2014
Possibly the only thing growing faster than social media usage is t ...
- Six Flags: Mobile Ad Exchanges Are More Than Amusing To Brand Advertisers Now
Programmatic Insider, Skip Brand - Tuesday, December 2, 2014
Mobile ad networks can specialize in in-app advertising, android, iOS, tablet-only, mobi ...
- Where Is Premium Inventory In Programmatic World?
Programmatic Insider, Josh Bernstein - Thursday, November 13, 2014
Programmatic platforms are continuing to gain momentum as an efficient way ...
- Airpush, MobFox Team To Form Private Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
MobFox, the European mobile programmatic ad exchange Matomy Media Group acquired f ...
- Millennial Media Reports Q3 Revenue Of $69.8M, Continues Shift To Programmatic
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
Millennial Media, a mobile ad network turned programmatic exchange, has released i ...
- Mobile RTB Continues To Surge, As Does Rich Media Use
Real-Time Daily, Tyler Loechner - Thursday, November 6, 2014
The amount of players in the mobile real-time bidding space has increas ...
- Programmatic's Tricks And Treats
RTBlog, Tyler Loechner - Friday, October 31, 2014
In the spirit of Halloween, I wanted to do a quick rundo ...
- BBB's Online Privacy Watchdog Faults 5 Web Publishers
Online Media Daily, Wendy Davis - Wednesday, October 29, 2014
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Ye ...
- Three's Company: Mobile, Location & Programmatic
RTBlog, Tyler Loechner - Wednesday, October 22, 2014
Mobile advertising, programmatic buying and location-based targeting have been quite the tr ...
- Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
Swirl Networks, a mobile marketing tech company, on Monday announced the laun ...
- A Video Worth 10,000 Fraudulent Impressions
RTBlog, Tyler Loechner - Tuesday, October 14, 2014
If, as they say, a picture is worth a thousand words, th ...
- The Evolving Programmatic Industry
Real-Time Daily, Tyler Loechner - Friday, October 3, 2014
The industry will find a way to fix itself. That idea w ...
- Quality Scale Isn't There In Open RTB Marketplace
Show Daily, Tyler Loechner - Thursday, October 2, 2014
Consumer goods giant Unilever has been using programmatic advertising for three year ...
- Sharethrough Raises $10M In Round Led By British Sky Broadcasting
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Sharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announc ...
- Native Ad Company Vibrant Enters Programmatic Space
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Vibrant Media, a native ad network, on Thursday announced its official entran ...
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?
RTBlog, Tyler Loechner - Tuesday, September 23, 2014
Mobile ad firm Millennial Media on Tuesday announced its plans to acqui ...
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Real-Time Daily, Joe Mandese - Monday, September 22, 2014
After years of struggling with the fundamental ad technology question -- ...
- Quitting Cold Traffic In RTB's 'Wild West'
RTBlog, Tyler Loechner - Friday, September 19, 2014
"If you're dealing with cold traffic -- traffic that has not alrea ...
- Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory
Real-Time Daily, Tyler Loechner - Tuesday, September 16, 2014
Following through on its promise from last fall to up its ga ...
- Programmatic Now 60% Of Brand Video Spending, Study Finds
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Programmatic video has truly taken hold -- so much so that ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of Spend
RTBlog, Tyler Loechner - Wednesday, September 10, 2014
Advertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Tablet, App and Rich Media Ads Show Much Stronger Performance
MoBlog, Steve Smith - Tuesday, September 2, 2014
Tablet ads, app ads and video-laden rich media handily drive performance ...
- 2014 Summer Roundup: The Programmatic Space
RTBlog, Tyler Loechner - Friday, August 29, 2014
Summer is crawling to its unofficial close -- Labor Day is Mond ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...