Tag results for "ad exchange"
- Where Is Premium Inventory In Programmatic World?Programmatic platforms are continuing to gain momentum as an efficient way ...
- Airpush, MobFox Team To Form Private Mobile Ad ExchangeMobFox, the European mobile programmatic ad exchange Matomy Media Group acquired f ...
- Millennial Media Reports Q3 Revenue Of $69.8M, Continues Shift To ProgrammaticMillennial Media, a mobile ad network turned programmatic exchange, has released i ...
- Mobile RTB Continues To Surge, As Does Rich Media UseThe amount of players in the mobile real-time bidding space has increas ...
- Programmatic's Tricks And TreatsIn the spirit of Halloween, I wanted to do a quick rundo ...
- BBB's Online Privacy Watchdog Faults 5 Web PublishersFive Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Ye ...
- Three's Company: Mobile, Location & ProgrammaticMobile advertising, programmatic buying and location-based targeting have been quite the tr ...
- Swirl Launches Mobile Ad Exchange To Reach In-Store ShoppersSwirl Networks, a mobile marketing tech company, on Monday announced the laun ...
- A Video Worth 10,000 Fraudulent ImpressionsIf, as they say, a picture is worth a thousand words, th ...
- The Evolving Programmatic IndustryThe industry will find a way to fix itself. That idea w ...
- Quality Scale Isn't There In Open RTB MarketplaceConsumer goods giant Unilever has been using programmatic advertising for three year ...
- Sharethrough Raises $10M In Round Led By British Sky BroadcastingSharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announc ...
- Native Ad Company Vibrant Enters Programmatic SpaceVibrant Media, a native ad network, on Thursday announced its official entran ...
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?Mobile ad firm Millennial Media on Tuesday announced its plans to acqui ...
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And SoftwareAfter years of struggling with the fundamental ad technology question -- ...
- Quitting Cold Traffic In RTB's 'Wild West'"If you're dealing with cold traffic -- traffic that has not alrea ...
- Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 InventoryFollowing through on its promise from last fall to up its ga ...
- Programmatic Now 60% Of Brand Video Spending, Study FindsProgrammatic video has truly taken hold -- so much so that ...
- EU Programmatic Spend Surges 249% YoY, Private Marketplaces Account For 27% Of SpendAdvertisers in Europe spent 249% more through programmatic channels in Q2 20 ...
- Tablet, App and Rich Media Ads Show Much Stronger PerformanceTablet ads, app ads and video-laden rich media handily drive performance ...
- 2014 Summer Roundup: The Programmatic SpaceSummer is crawling to its unofficial close -- Labor Day is Mond ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In MobileAcross the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Future Plc Launches 'Global Programmatic Exchange' With RubiconFuture plc., a London-based media corporation, has tapped Rubicon Project to laun ...
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street ExchangesSince the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'Content marketing platform OneSpot on Tuesday announced it now supports content retargeti ...
- Mobile RTB Spend Up 69% Quarter-Over-QuarterGlobal mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- No Need To Run From Open RTB Exchanges: VivaKi's BertozziMarco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi ...
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' IncreasesIt was 32% cheaper to buy ads on social channels in ...
- Facebook 'And' Twitter, Not 'Versus'Last week's Social Media Insider Summit and Mobile Insider Summit both touch ...
- Business Insider Takes Programmatic Private, Builds Exchange With RubiconBusiness Insider this week announced it has partnered with Rubicon Project ...
