- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Content marketing platform OneSpot on Tuesday announced it now supports content retargeti ...
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- No Need To Run From Open RTB Exchanges: VivaKi's Bertozzi
Around the Net in Real-Time, Tyler Loechner - Monday, August 25, 2014
Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi ...
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
RTBlog, Tyler Loechner - Tuesday, August 26, 2014
It was 32% cheaper to buy ads on social channels in ...
- Facebook 'And' Twitter, Not 'Versus'
RTBlog, Tyler Loechner - Monday, August 25, 2014
Last week's Social Media Insider Summit and Mobile Insider Summit both touch ...
- Business Insider Takes Programmatic Private, Builds Exchange With Rubicon
Real-Time Daily, Tyler Loechner - Thursday, August 21, 2014
Business Insider this week announced it has partnered with Rubicon Project ...
- Vantage Media Launches Private Marketplace Tech
Real-Time Daily, Tyler Loechner - Friday, August 15, 2014
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announc ...
- RTB Prices: Foreign, Domestic Autos On Different Roads
RTBlog, Tyler Loechner - Friday, August 15, 2014
Given the fact that July is in the heat of the summe ...
- Exchanging The 'Ad Exchange' For Something More Avant-Garde
RTBlog, Tyler Loechner - Monday, August 11, 2014
"I can tell you 'exchange' is the new 'ad network'," a communicatio ...
- GroupM's Move Toward Transparency
Programmatic Insider, Rick Abell - Thursday, July 31, 2014
There's no doubting the impact that open exchanges and programmatic buying ha ...
- Shaping The Programmatic Marketplace (With The Lights Off)
RTBlog, Tyler Loechner - Tuesday, July 29, 2014
In response to a recent IAB Europe report -- which found th ...
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
Data from what is the best composite view yet of Madison Avenue ...
- Ad Exchanges Unclothed
Online Media Daily, George Simpson - Friday, July 25, 2014
One of the worst-kept secrets in digital advertising is that although everyo ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'
Real-Time Daily, Joe Mandese - Friday, July 25, 2014
Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- Razorfish Media Chief Rips "Dark" Private Ad Exchanges
Show Daily, Gavin O'Malley - Thursday, July 24, 2014
"Dark pools" -- private exchanges based on private negotiations between agencies a ...
- Viewability Problem Becoming More Viewable
RTBlog, Tyler Loechner - Monday, July 21, 2014
Its name suggests otherwise, I know, but the viewability problem is suppos ...
- Walmart Exchange Seems Like Natural Next Step
Programmatic Insider, Will Doherty - Wednesday, July 16, 2014
Last week Walmart announced its own media buying exchange was in be ...
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
Real-Time Daily, Seth Ulinski - Thursday, July 10, 2014
There's been significant discussion around GroupM's decision to forego open ad exchange ...
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
RTBlog, Tyler Loechner - Friday, July 11, 2014
What do you get when 200 brands and agencies advertise on millio ...
- Adaptive Inks Deal With SpotXchange, Turn With Millennial Media
Real-Time Daily, Tyler Loechner - Wednesday, July 9, 2014
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapp ...
- Vserv.mobi Hires 5 For Southeast Asia Growth
Real-Time Daily, Tyler Loechner - Wednesday, July 9, 2014
Mobile ad exchange Vserv.mobi on Wednesday announced the appointments of five n ...
- TapSense Releases Ebook With Focus On Private RTB Exchanges
Real-Time Daily, Tyler Loechner - Tuesday, July 8, 2014
TapSense, a mobile ad exchange, has released a short e-book titled ...
- Mobile SSP PubNative Launches After Raising Over $1M
Real-Time Daily, Tyler Loechner - Tuesday, July 8, 2014
Despite being considered strange bedfellows by some, native and programmatic continue ...
- 'Inflection Point' Calls For Publisher Mobilization
RTBlog, Tyler Loechner - Wednesday, July 9, 2014
No, not "mobile-ization," but that's part of it. Chris Karl, chief strate ...
- Real-Time With GroupM's Ari Bluman
RTBlog, Joe Mandese - Sunday, July 6, 2014
In a recent interview with Beet.TV, GroupM Chief Digital Investment Officer A ...
- Why Madison Avenue Wants To Swim In The Dark Pool
MediaPost Weekend, Joe Mandese - Sunday, July 6, 2014
Matt Seiler is thumbing through a copy of Michael Lewis' "Flash Boys ...
- Facebook Buys LiveRail Video Ad Exchange
Around the Net In MAD London, Sean Hargrave - Thursday, July 3, 2014
Facebook has bought LiveRail, which automates the sales of video adverts f ...
- Bidstalk Plugs Into AppFlood Exchange To Reach Chinese Market
Real-Time Daily, Tyler Loechner - Thursday, July 3, 2014
Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-bas ...
- Tiwari Leaves Vserv To Pursue Own Venture
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 1, 2014
Medianama.com this week reported that Binay Tiwari, director of global marketing a ...