Tag results for "ad exchange"
- Vantage Media Launches Private Marketplace TechVantage Media, a supply-side platform (SSP) and ad exchange operator, has announc ...
- RTB Prices: Foreign, Domestic Autos On Different RoadsGiven the fact that July is in the heat of the summe ...
- Exchanging The 'Ad Exchange' For Something More Avant-Garde"I can tell you 'exchange' is the new 'ad network'," a communicatio ...
- GroupM's Move Toward TransparencyThere's no doubting the impact that open exchanges and programmatic buying ha ...
- Shaping The Programmatic Marketplace (With The Lights Off)In response to a recent IAB Europe report -- which found th ...
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2Data from what is the best composite view yet of Madison Avenue ...
- Ad Exchanges UnclothedOne of the worst-kept secrets in digital advertising is that although everyo ...
- The Kitchen's Engroff: Open Exchanges Are A 'Dark Pool'Media Kitchen Chief Digital Officer Josh Engroff doesn't buy into the analogi ...
- Razorfish Media Chief Rips "Dark" Private Ad Exchanges"Dark pools" -- private exchanges based on private negotiations between agencies a ...
- Viewability Problem Becoming More ViewableIts name suggests otherwise, I know, but the viewability problem is suppos ...
- Walmart Exchange Seems Like Natural Next Step Last week Walmart announced its own media buying exchange was in be ...
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?There's been significant discussion around GroupM's decision to forego open ad exchange ...
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand MastersWhat do you get when 200 brands and agencies advertise on millio ...
- Adaptive Inks Deal With SpotXchange, Turn With Millennial MediaAdaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapp ...
- Vserv.mobi Hires 5 For Southeast Asia GrowthMobile ad exchange Vserv.mobi on Wednesday announced the appointments of five n ...
- TapSense Releases Ebook With Focus On Private RTB ExchangesTapSense, a mobile ad exchange, has released a short e-book titled ...
- Mobile SSP PubNative Launches After Raising Over $1MDespite being considered strange bedfellows by some, native and programmatic continue ...
- 'Inflection Point' Calls For Publisher MobilizationNo, not "mobile-ization," but that's part of it. Chris Karl, chief strate ...
- Real-Time With GroupM's Ari BlumanIn a recent interview with Beet.TV, GroupM Chief Digital Investment Officer A ...
- Why Madison Avenue Wants To Swim In The Dark PoolMatt Seiler is thumbing through a copy of Michael Lewis' "Flash Boys ...
- Facebook Buys LiveRail Video Ad ExchangeFacebook has bought LiveRail, which automates the sales of video adverts f ...
- Bidstalk Plugs Into AppFlood Exchange To Reach Chinese MarketBidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-bas ...
- Tiwari Leaves Vserv To Pursue Own VentureMedianama.com this week reported that Binay Tiwari, director of global marketing a ...
- Group M's Move Away From Open ExchangesGroupM's recent announcement that they plan to pull out of all op ...
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads ImpactedDoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" vid ...
- Real-Time Analytics Get Real For Mobile ExchangesReal-time analytics were an early favorite to win "it" thing of 201 ...
- Will GroupM's Open Exchange Exit Start A Trend?ClickZ has posted an article exploring whether or not GroupM's decision ...
- TubeMogul Plugs Into Vungle's Mobile Video Ad ExchangeTubeMogul is the first buy-side platform to announce that it has plugg ...
- World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In SocialMarketers have tried to take advantage of World Cup fever, with so ...
- Viewability As A Currency Grows Up; RealVu Launches In-View Only ExchangeRealVu, an analytics firm, on Thursday announced the launch of the Real ...
