- Tiwari Leaves Vserv To Pursue Own Venture
Around the Net in Real-Time, Tyler Loechner - Tuesday, July 1, 2014
Medianama.com this week reported that Binay Tiwari, director of global marketing a ...
- Group M's Move Away From Open Exchanges
Real-Time Daily, Timur Yarnall - Wednesday, July 2, 2014
GroupM's recent announcement that they plan to pull out of all op ...
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" vid ...
- Real-Time Analytics Get Real For Mobile Exchanges
RTBlog, Tyler Loechner - Tuesday, July 1, 2014
Real-time analytics were an early favorite to win "it" thing of 201 ...
- Will GroupM's Open Exchange Exit Start A Trend?
Around the Net in Real-Time, Tyler Loechner - Friday, June 27, 2014
ClickZ has posted an article exploring whether or not GroupM's decision ...
- TubeMogul Plugs Into Vungle's Mobile Video Ad Exchange
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
TubeMogul is the first buy-side platform to announce that it has plugg ...
- World Cup's Impact On Mobile Exchanges: Volume Down, eCPM Up In Social
Real-Time Daily, Tyler Loechner - Friday, June 27, 2014
Marketers have tried to take advantage of World Cup fever, with so ...
- Viewability As A Currency Grows Up; RealVu Launches In-View Only Exchange
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
RealVu, an analytics firm, on Thursday announced the launch of the Real ...
- GroupM's Exit From Open Exchanges Highlights Desire For Quality
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 17, 2014
GroupM's desire to exit open ad exchanges by the end of 20 ...
- SunTrust Says Twitter Is A 'Buy,' And MoPub Is The Reason Why
Around the Net in Real-Time, Tyler Loechner - Tuesday, June 17, 2014
SunTrust Robinson Humphrey has Twitter stock listed as a "Buy" with ...
- GroupM Wants Out Of Open Exchanges By 2015
Around the Net in Real-Time, Tyler Loechner - Monday, June 9, 2014
Beet.TV has reported that GroupM, parent of WPP media agencies, wants ...
- Omnicom's Annalect Unveils New Verification Program
MAD, Steve McClellan - Friday, June 6, 2014
As the industry shifts to an ad-viewability standard, Annalect's new verification syst ...
- Google Launches Premium Video Ad Exchange
Around the Net In MAD London, Sean Hargrave - Friday, June 6, 2014
Google is is going head to head against video exchanges such ...
- Twitter Buys Namo Media, Ups Native Ad Capacity
Social Media & Marketing Daily, Gavin O'Malley - Thursday, June 5, 2014
Continuing to develop its native ad strategy, Twitter has agreed to b ...
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
The rise of Big Data and the promise of personalization hasn't stopp ...
- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmat ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- The Fraud Problem On Video Exchanges
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 28, 2014
A Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Vid ...
- SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional Leadership
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
SpotXchange on Wednesday announced a number of new hires as well ...
- Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, b ...
- PulsePoint Lands Former About.com CEO Jean As COO
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Online ad exchange PulsePoint on Thursday announced the appointment of Darline Je ...
- PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile
Real-Time Daily, Tyler Loechner - Friday, May 16, 2014
In a bid to capitalize on two of the largest trends ...
- Ad Tech's QAG-mire
RTBlog, Tyler Loechner - Wednesday, May 14, 2014
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assuran ...
- Slow Progress For Ad Quality On Exchanges
Real-Time Daily, Tyler Loechner - Monday, May 5, 2014
Ad viewability may be one of the most important issues for digit ...
- Vindico Grades Over 50% Of Ad Net, Exchange Video Inventory 'D' Or 'F'
Real-Time Daily, Tyler Loechner - Thursday, May 1, 2014
Digital video ad platform Vindico on Thursday released its 2013 Annual Repor ...
- To Twitter And Beyond With New Integrated Mobile Ad Exchange
Around the Net In MAD London, Sean Hargrave - Thursday, May 1, 2014
Twitter is set to offer British advertisers and agencies an integrated mobi ...
- Second-Screener Focus And Mass In-App Reach Drive Pincer Movement For Better Numbers From Twitter
London Blog, Sean Hargrave - Thursday, May 1, 2014
Twitter needs to produce some better figures the next time it repor ...
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
Real-Time Daily, Jayant Kadambi - Tuesday, April 29, 2014
Advertisers want assurance that they can reach their target audience with a ...
- Number Of Mobile RTB Auctions Increased 132% In Q1
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
Competition for biddable ad inventory in mobile heated up significantly last quarte ...