Tag results for "ad exchange"
- GroupM's Exit From Open Exchanges Highlights Desire For QualityGroupM's desire to exit open ad exchanges by the end of 20 ...
- SunTrust Says Twitter Is A 'Buy,' And MoPub Is The Reason WhySunTrust Robinson Humphrey has Twitter stock listed as a "Buy" with ...
- GroupM Wants Out Of Open Exchanges By 2015Beet.TV has reported that GroupM, parent of WPP media agencies, wants ...
- Omnicom's Annalect Unveils New Verification ProgramAs the industry shifts to an ad-viewability standard, Annalect's new verification syst ...
- Google Launches Premium Video Ad ExchangeGoogle is is going head to head against video exchanges such ...
- Twitter Buys Namo Media, Ups Native Ad CapacityContinuing to develop its native ad strategy, Twitter has agreed to b ...
- 'Gay Ad Network' Goes Programmatic, Launches Private ExchangeThe rise of Big Data and the promise of personalization hasn't stopp ...
- InMobi Partners With Rubicon To Launch Mobile Native Ad ExchangeMobile ad network InMobi on Thursday announced it has launched a programmat ...
- NativeX Unveils Native Ad Exchange For Mobile GamesThe legitimacy of a marriage between native and programmatic has been ...
- The Fraud Problem On Video ExchangesA Wall Street Journal blog titled, "Rampant Fraud Raises Questions About Vid ...
- SpotXchange Sees 350% Boost In Programmatic Video Spend In Q1; Hires, Promotes 3 For Regional LeadershipSpotXchange on Wednesday announced a number of new hires as well ...
- Thinknear Bows Location Accuracy Index For Mobile AdsLocation data is the "killer app" of mobile advertising and marketing, b ...
- PulsePoint Lands Former About.com CEO Jean As COOOnline ad exchange PulsePoint on Thursday announced the appointment of Darline Je ...
- PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For MobileIn a bid to capitalize on two of the largest trends ...
- Ad Tech's QAG-mireThe Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assuran ...
- Slow Progress For Ad Quality On ExchangesAd viewability may be one of the most important issues for digit ...
- Vindico Grades Over 50% Of Ad Net, Exchange Video Inventory 'D' Or 'F'Digital video ad platform Vindico on Thursday released its 2013 Annual Repor ...
- To Twitter And Beyond With New Integrated Mobile Ad ExchangeTwitter is set to offer British advertisers and agencies an integrated mobi ...
- Second-Screener Focus And Mass In-App Reach Drive Pincer Movement For Better Numbers From TwitterTwitter needs to produce some better figures the next time it repor ...
- Matomy Launches SSP For Video Ads, Taps Vidible As ExchangeMatomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- Public Ad Exchanges And The "Data Fault Line": A Multi-Screen PerspectiveAdvertisers want assurance that they can reach their target audience with a ...
- Number Of Mobile RTB Auctions Increased 132% In Q1Competition for biddable ad inventory in mobile heated up significantly last quarte ...
- Available Inventory, Clicks And 'Premium' All Growing In MobileVserv.mobi, a mobile ad network that has recently repositioned itself as ...
- Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time DataIncluded in the real-time-ification of media trading is a hunger for fast ...
- Twitter Offers App Install Ads, Uses MoPub To Go Beyond TweetsAdvertising Age on Thursday wrote that Twitter will use MoPub, the mobi ...
- Twitter Introduces Mobile App Install AdsTaking another page from Facebook, Twitter is rolling out new ad too ...
- Telefonica And Blackstone Launch Mobile Ad ExchangeTechCrunch this week reported that Telefonica, a Madrid-based telecommunications provider, has partner ...
- MoPub Gives Mobile Exchange Users Access To BlueKai's Data WellIn-app ads have risen to the top of a mobile marketer's to- ...
- Jumpstart Taps Rubicon, Launches Private Exchange For Auto MarketersJumpstart Automotive Group has partnered with Rubicon Project to launch a priva ...
- Adiant Catches The Wave, Launches Native RTB ExchangePerhaps no trend has been more apparent thus far in 2014 th ...
