Bidstalk, a mobile demand-side platform (DSP), has plugged into AppFlood, a China-based mobile ad exchange. The mobile real-time bidding (RTB) exchange launched in April 2014.
“China has some of the most successful and fastest growing mobile and lifestyle brands in the world, and they are focused on expanding into new markets through mobile advertising,” stated Chris Hanage, general manager EMEA at AppFlood. “At the same time, China’s 700 million smartphone users are an untapped market for Western brands and companies.”
Vipul Jain, chief marketing officer and co-founder of Bidstalk, said in a statement, “We’ve seen a significant increase in demand for Asian inventory from our advertising partners, and AppFlood’s RTB platform will help us meet that demand.”
Bidstalk is headquartered in Singapore and has a second office in Bangalore, India.