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Yahoo Shutting Down Right Media Exchange

Citing “several sources,” AdExchanger has reported that Yahoo is shutting down Right Media Exchange “for all non-Yahoo owned and operated networks and publishers.”

Depending on your point of view,” writes AdExchanger, “the collapse is either the latest in a string of failed ad tech acquisitions at the company, or a step toward fulfilling CEO Marissa Mayer’s dream of turning Yahoo into a destination for premium advertising.”

Read the whole story at AdExchanger »

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