- Harmelin Media Takes Programmatic In-House
Real-Time Daily, Tobi Elkin - Thursday, January 7, 2016
Philadelphia-based Harmelin Media has introduced DeskOne, an internal programmatic buying team with ...
- StartApp Partners With Inneractive For Programmatic Video Exchange
Mobile Marketing Daily, Ben Frederick - Monday, December 21, 2015
New York-based mobile ad platform StartApp recently announced a partnership with Inneractiv ...
- Partnership Brings More Accurate Targeting To Mobile Video Exchange
Mobile Marketing Daily, Ben Frederick - Friday, December 18, 2015
Ad tech platform AerServ announced a partnership this week with real-time marketi ...
- OpenX Reportedly Meeting With Rivals In Hopes Of Acquisition
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 15, 2015
Ad tech firm OpenX is reportedly looking for suitors and is looki ...
- Report: Sources Say OpenX Is Looking For Suitors
Real-Time Daily, Tobi Elkin - Tuesday, December 15, 2015
Online ad exchange OpenX may be looking at options for sale ...
- Shocker: 33% Of All Programmatic Ad Impressions On Mobile Could Be Fake
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
Venture Beat reported Thursday that a study by mobile ad tech fi ...
- A+E Networks Strikes Deal To Use AOL's Programmatic Platform
Around the Net in Real-Time, Tobi Elkin - Friday, December 4, 2015
Adweek reports that AOL has struck a deal with A+E Networks th ...
- Global Expands Audio Ad Exchange Into Europe
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
Global is expanding the digital audio exchange, its digital ad platform, in ...
- Geico Buys First Programmatic Radio Ad On Katz Exchange
Real-Time Daily, Tyler Loechner - Thursday, September 17, 2015
Katz's programmatic radio ad exchange is now up and running -- ...
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
RTBlog, Joe Mandese - Tuesday, August 18, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Google To Take YouTube Inventory Off DoubleClick AdX
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Google on Thursday announced it plans to remove YouTube inventory from t ...
- RTB Exchanges Attracting Malvertising
RTBlog, Tyler Loechner - Wednesday, August 5, 2015
News broke earlier this week that hackers have been buying ads ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...
- YuMe Rolls Out Programmatic Video Marketplace
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
YuMe -- once simply called a "video ad network" -- has transition ...
- Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
Digital ad tech firm Centro has announced that its demand-side platform ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- U.S. Ad Volume Expands In May, Digital Exodus Continues
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The U.S. advertising marketplace expanded in May after a dip in Apri ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- InMobi, Rubicon Expand Mobile Exchange To Include Native, Video
Real-Time Daily, Tyler Loechner - Tuesday, June 2, 2015
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad te ...
- Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House
Real-Time Daily, Joe Mandese - Tuesday, June 2, 2015
The programmatic media-buying marketplace is growing rapidly, but it is rising fast ...
- Ex-Nexage CEO Cormier Joins Millennial Media As COO
Real-Time Daily, Tyler Loechner - Friday, May 22, 2015
Millennial Media, a mobile ad exchange, has announced the appointment of Ern ...
- Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss ...
- Former Datacratic CEO Prudhomme Joins Index Exchange
Real-Time Daily, Tyler Loechner - Monday, May 11, 2015
Index Exchange, the ad exchange formerly known as Casale Media, on Mond ...
- Ad Server Adzerk Expands To Programmatic With SSP Launch, Plugs Into Index Exchange
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
Adzerk, an ad serving platform, is expanding to support programmatic trading, t ...
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
TubeMogul, a programmatic video ad platform, recently announced it has partnered wi ...
- Correction: Pandora Not Using Adsmovil Mobile Ad Exchange
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
- Under Half Of Video Ads In 2014 Were Viewable
RTBlog, Tyler Loechner - Wednesday, April 15, 2015
Vindico, a Viant company and digital video ad platform, recently released i ...
- Google Adds mDialog OTT TV Inventory To DoubleClick AdX
Real-Time Daily, Tyler Loechner - Tuesday, April 14, 2015
Google this week announced that mDialog inventory has been connected to t ...