- History Shows That Walls Have A Way Of Coming Down
RTBlog, Tobi Elkin - Tuesday, April 19, 2016
Rocket Fuel CEO Randy Wootton has a point about history showing th ...
- Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled Garden
Around the Net in Real-Time, Tobi Elkin - Friday, April 15, 2016
Google addressed its move to open dynamic allocation within its ad serv ...
- Video Via Mobile, Connected TV Drive SpotX 2015 Revenue
Real-Time Daily, Tobi Elkin - Wednesday, April 13, 2016
Ad-serving and video platform SpotX on Wednesday said it saw global n ...
- Altitude Digital Raises $17.5M, Launches New Ad Platform For Publishers
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Altitude Digital will pump $20 million into its newly launched Arena platfo ...
- Programmatic Was Supposed To Make Things Easier, Wasn't It?
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
The Economist reports on concerns over ad fraud and fragmentation in t ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- Parent Co. Of Ad Tech Firm Fyber To Acquire Ad Exchange Inneractive For $46M
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Mobile ad-tech provider Fyber on Thursday announced that its parent company, RN ...
- OpenX Numbers Paint A Rosy Picture
Real-Time Daily, Tobi Elkin - Tuesday, January 19, 2016
Privately held OpenX has opened the kimono on its year-end 2015 financial ...
- GroupM's Rob Norman: "Less Demand For Bad Media Supply"
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
AdExchanger chats with Rob Norman, GroupM's Chief Digital Officer, who opens ...
- Harmelin Media Takes Programmatic In-House
Real-Time Daily, Tobi Elkin - Thursday, January 7, 2016
Philadelphia-based Harmelin Media has introduced DeskOne, an internal programmatic buying team with ...
- StartApp Partners With Inneractive For Programmatic Video Exchange
Mobile Marketing Daily, Ben Frederick - Monday, December 21, 2015
New York-based mobile ad platform StartApp recently announced a partnership with Inneractiv ...
- Partnership Brings More Accurate Targeting To Mobile Video Exchange
Mobile Marketing Daily, Ben Frederick - Friday, December 18, 2015
Ad tech platform AerServ announced a partnership this week with real-time marketi ...
- OpenX Reportedly Meeting With Rivals In Hopes Of Acquisition
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 15, 2015
Ad tech firm OpenX is reportedly looking for suitors and is looki ...
- Report: Sources Say OpenX Is Looking For Suitors
Real-Time Daily, Tobi Elkin - Tuesday, December 15, 2015
Online ad exchange OpenX may be looking at options for sale ...
- Shocker: 33% Of All Programmatic Ad Impressions On Mobile Could Be Fake
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
Venture Beat reported Thursday that a study by mobile ad tech fi ...
- A+E Networks Strikes Deal To Use AOL's Programmatic Platform
Around the Net in Real-Time, Tobi Elkin - Friday, December 4, 2015
Adweek reports that AOL has struck a deal with A+E Networks th ...
- Global Expands Audio Ad Exchange Into Europe
Around the Net In MAD London, Sean Hargrave - Tuesday, October 20, 2015
Global is expanding the digital audio exchange, its digital ad platform, in ...
- Geico Buys First Programmatic Radio Ad On Katz Exchange
Real-Time Daily, Tyler Loechner - Thursday, September 17, 2015
Katz's programmatic radio ad exchange is now up and running -- ...
- Programmatic Video Buyers Open Up About Open Exchanges, Say They're Just Too Risky -- Sort Of
RTBlog, Joe Mandese - Tuesday, August 18, 2015
Don't expect the video/TV marketplace to evolve into the kind of open ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Google To Take YouTube Inventory Off DoubleClick AdX
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Google on Thursday announced it plans to remove YouTube inventory from t ...
- RTB Exchanges Attracting Malvertising
RTBlog, Tyler Loechner - Wednesday, August 5, 2015
News broke earlier this week that hackers have been buying ads ...
- Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Real-Time Daily, Tyler Loechner - Thursday, July 9, 2015
Verizon's AOL is reportedly eyeing mobile ad network and ad exchange Millenni ...
- Centro Plugs Into Exchanges, Data Platforms To Expand Programmatic Video Offering
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
Digital ad tech firm Centro has announced that its demand-side platform ...
- YuMe Rolls Out Programmatic Video Marketplace
Real-Time Daily, Tyler Loechner - Thursday, June 25, 2015
YuMe -- once simply called a "video ad network" -- has transition ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- U.S. Ad Volume Expands In May, Digital Exodus Continues
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The U.S. advertising marketplace expanded in May after a dip in Apri ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- InMobi, Rubicon Expand Mobile Exchange To Include Native, Video
Real-Time Daily, Tyler Loechner - Tuesday, June 2, 2015
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad te ...