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OpenX Reportedly Meeting With Rivals In Hopes Of Acquisition

Ad tech firm OpenX is reportedly looking for suitors and is looking to be acquired, according to a report in the Business Insider. People familiar with the situation told BI that OpenX has met with potential buyers both within the ad tech sector and in the marketing cloud space. OpenX is an ad exchange that's raised $75.5 million in funding and "claims to be profitable, on $100 million net revenue in 2014," the report said. The firm competes with DoubleClick from Google, the Facebook Exchange and AppNexus. It also competes with supply-side platforms that enable publishers to sell their ads programmatically through automated software such as PubMatic and The Rubicon Project.

Read the whole story at Business Insider »

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