- Entrepreneur Partners With Taboola To Boost Revenue And Exchange Audiences
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Content discovery platform Taboola announced a multiyear partnership with Entrepreneur Media, t ...
- Google Expands Native Ad Offering, Beta Test Of Exchange Bidding
RTBlog, Tobi Elkin - Tuesday, November 15, 2016
Google announced the addition of video to native ads in DoubleClick a ...
- Index Exchange Makes 3 Management Hires Across Markets
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Index Exchange announced three key hires to its management team: Luke Fenn ...
- Rubicon Project Reports Video Ad Spikes After Election
Real-Time Daily, Tobi Elkin - Friday, November 11, 2016
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spe ...
- Google Offers Update On Its Shift To Dynamic Allocation Exchange Bidding
RTBlog, Tobi Elkin - Friday, October 28, 2016
Jonathan Bellack, Google's director, product management, offered an update on the company ...
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
Real-Time Daily, Philip Rosenstein - Monday, October 24, 2016
In light of the planned closure of Facebook's ad exchange FBX, IgnitionO ...
- RadiumOne Launches Programmatic Creative Unit
Around the Net in Real-Time, Tobi Elkin - Thursday, October 20, 2016
RadiumOne is launching a new programmatic creative unit that aims to impro ...
- Rubicon Taps Google's Kershaw As Product Chief, Touts 'Mobile-First' Chops
Real-Time Daily, Joe Mandese - Thursday, October 6, 2016
Rubicon Project has named a former Google executive known for his mobil ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
RTBlog, Joe Mandese - Monday, October 3, 2016
After more than a decade of covering the industry's leading programmatic ad-te ...
- WideOrbit Launches Radio Interchange: Automates Network And Barter Ads
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Ad management software firm WideOrbit introduced Radio Interchange, an automated solution f ...
- Adblock Plus Launches An Ad Exchange
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Perhaps it was only a matter of time, but Adblock Plus announc ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Google Tests New Ad Product Some Think Is 'Secret Tax'
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 3, 2016
This spring, "Google announced a new ad product which most people ...
- Google Report Warns Marketers To Pick Exchanges Carefully
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Google has released its Global State of Play report for video a ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
Real-Time Daily, Kenneth Suh - Friday, June 3, 2016
Back in the early programmatic days, buyers wanted scale -- and quickl ...
- Fixing The Pricing Problem Behind Private Exchanges
Publishing Insider, Ari Rosenberg - Thursday, June 2, 2016
When people hear complicated communication, they nod their heads so they don ...
- Rubicon Project Will Automate Japan's First Publisher Co-op
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Global advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- Rubicon Project Announces Resignation Of CFO; Appoints Chief Accounting Officer David Day As Interim CFO
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Advertising marketplace Rubicon Project on Thursday said its Chief Financial Officer To ...
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
AdExchanger's take on the demise of the Facebook Exchange (FBX). Matt Idem ...
- As FBX Goes Dark, Future of Programmatic Is Bright
Real-Time Daily, Adam Berke - Thursday, May 26, 2016
Facebook's move to shutter FBX should be a surprise to no on ...
- Facebook Will Shutter Facebook Exchange (FBX)
Real-Time Daily, Tobi Elkin - Wednesday, May 25, 2016
Facebook on Wednesday said it will shut down Facebook Exchange (FBX), i ...
- Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
Real-Time Daily, Tobi Elkin - Wednesday, May 25, 2016
Google on Tuesday announced changes to AdWords that it hopes will he ...
- Programmatic Advertising Is Dead According To The CEO Of AppNexus
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
In a sponsored post for Ad Age, Brian O'Kelley, the CEO ...
- MediaMath Exec Heads To Google In Dual AdX Buy Side/Policy Role
Real-Time Daily, Tobi Elkin - Wednesday, May 4, 2016
Sam Cox, former VP of global partnerships at MediaMath, has moved ...
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announc ...
- Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To Japan
Real-Time Daily, Tobi Elkin - Tuesday, April 26, 2016
Triton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI ...