- WideOrbit Launches Radio Interchange: Automates Network And Barter Ads
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
Ad management software firm WideOrbit introduced Radio Interchange, an automated solution f ...
- Adblock Plus Launches An Ad Exchange
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
Perhaps it was only a matter of time, but Adblock Plus announc ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Google Tests New Ad Product Some Think Is 'Secret Tax'
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 3, 2016
This spring, "Google announced a new ad product which most people ...
- Google Report Warns Marketers To Pick Exchanges Carefully
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
Google has released its Global State of Play report for video a ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...
- Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
Writing on the GeoMarketing.com blog, David Kaplan asks whether private marketplaces (PMP ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- Has Programmatic Gone Too Far? How Buyers Shifted Focus From Quantity To Quality
Real-Time Daily, Kenneth Suh - Friday, June 3, 2016
Back in the early programmatic days, buyers wanted scale -- and quickl ...
- Fixing The Pricing Problem Behind Private Exchanges
Publishing Insider, Ari Rosenberg - Thursday, June 2, 2016
When people hear complicated communication, they nod their heads so they don ...
- Rubicon Project Will Automate Japan's First Publisher Co-op
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Global advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- Rubicon Project Announces Resignation Of CFO; Appoints Chief Accounting Officer David Day As Interim CFO
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Advertising marketplace Rubicon Project on Thursday said its Chief Financial Officer To ...
- RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
AdExchanger's take on the demise of the Facebook Exchange (FBX). Matt Idem ...
- As FBX Goes Dark, Future of Programmatic Is Bright
Real-Time Daily, Adam Berke - Thursday, May 26, 2016
Facebook's move to shutter FBX should be a surprise to no on ...
- Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
Real-Time Daily, Tobi Elkin - Wednesday, May 25, 2016
Google on Tuesday announced changes to AdWords that it hopes will he ...
- Facebook Will Shutter Facebook Exchange (FBX)
Real-Time Daily, Tobi Elkin - Wednesday, May 25, 2016
Facebook on Wednesday said it will shut down Facebook Exchange (FBX), i ...
- Programmatic Advertising Is Dead According To The CEO Of AppNexus
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
In a sponsored post for Ad Age, Brian O'Kelley, the CEO ...
- MediaMath Exec Heads To Google In Dual AdX Buy Side/Policy Role
Real-Time Daily, Tobi Elkin - Wednesday, May 4, 2016
Sam Cox, former VP of global partnerships at MediaMath, has moved ...
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announc ...
- Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To Japan
Real-Time Daily, Tobi Elkin - Tuesday, April 26, 2016
Triton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI ...
- History Shows That Walls Have A Way Of Coming Down
RTBlog, Tobi Elkin - Tuesday, April 19, 2016
Rocket Fuel CEO Randy Wootton has a point about history showing th ...
- Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled Garden
Around the Net in Real-Time, Tobi Elkin - Friday, April 15, 2016
Google addressed its move to open dynamic allocation within its ad serv ...
- Video Via Mobile, Connected TV Drive SpotX 2015 Revenue
Real-Time Daily, Tobi Elkin - Wednesday, April 13, 2016
Ad-serving and video platform SpotX on Wednesday said it saw global n ...
- Altitude Digital Raises $17.5M, Launches New Ad Platform For Publishers
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Altitude Digital will pump $20 million into its newly launched Arena platfo ...
- Programmatic Was Supposed To Make Things Easier, Wasn't It?
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
The Economist reports on concerns over ad fraud and fragmentation in t ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- Parent Co. Of Ad Tech Firm Fyber To Acquire Ad Exchange Inneractive For $46M
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Mobile ad-tech provider Fyber on Thursday announced that its parent company, RN ...
- OpenX Numbers Paint A Rosy Picture
Real-Time Daily, Tobi Elkin - Tuesday, January 19, 2016
Privately held OpenX has opened the kimono on its year-end 2015 financial ...
- GroupM's Rob Norman: "Less Demand For Bad Media Supply"
Around the Net in Real-Time, Tobi Elkin - Thursday, January 14, 2016
AdExchanger chats with Rob Norman, GroupM's Chief Digital Officer, who opens ...