Triton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI), a subsidiary of Dentsu, Inc., to bring a2x, a premium digital audio advertising exchange to Japan.
CCI will oversee operations pertaining to the flow of digital audio inventory within Triton’s a2x in Japan. CCI will also manage the onboarding and support of buying clients, including local agencies, advertisers, marketers and trading desks.
“We are thrilled to partner with CCI and Dentsu to bring programmatic audio to Japan,” said Benjamin Masse, managing director, market development and strategy at Triton Digital, via email.
Earlier this year, Triton partnered with Audio.Ad, a digital audio ad network serving the Latin America and U.S. Hispanic markets.