- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolli ...
- Agency Trading Desks Still Dominate Programmatic
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
Agency trading desks continue to be the dominant model for programmatic ...
- Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent
RTBlog, Tobi Elkin - Thursday, January 5, 2017
Header bidding, a success story for programmatic media in 2016, may we ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...
- Rubicon Project Will Automate Japan's First Publisher Co-op
Real-Time Daily, Tobi Elkin - Tuesday, May 31, 2016
Global advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announc ...
- Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To Japan
Real-Time Daily, Tobi Elkin - Tuesday, April 26, 2016
Triton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics Acquisition
RTBlog, Tyler Loechner - Wednesday, November 5, 2014
Audience buying is becoming the new norm in the ad industry, a ...
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?
RTBlog, Tyler Loechner - Tuesday, September 23, 2014
Mobile ad firm Millennial Media on Tuesday announced its plans to acqui ...
- Agencies Could Eye Private Marketplaces In Next 12 To 18 Months
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 27, 2014
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Grou ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Apple To Build RTB Exchange For In-App Ads
Around the Net in Real-Time, Tyler Loechner - Monday, December 16, 2013
Adweek has reported that Apple is building a real-time bidding (RTB) exchan ...
- The Exchange Lab Secures $8 Million In Funding
Real-Time Daily, Tyler Loechner - Thursday, December 5, 2013
The Exchange Lab, a London-based multiplatform programmatic exchange, today announced it h ...
- Integral To Integrate New Real-Time Fraud Prevention Tech Into Exchanges
Real-Time Daily, Tyler Loechner - Tuesday, October 8, 2013
Integral Ad Science, a technology company with a focus on safe advertisin ...
- PubMatic To Hire 100 People
Around the Net in Real-Time, Tyler Loechner - Monday, September 16, 2013
Advertising Age has reported that PubMatic is planning to hire "100 peop ...
- Real-Time With Brian Gleason On New 'Xaxis TV' Platform
RTBlog, Tyler Loechner - Monday, September 9, 2013
GroupM's Xaxis unit this morning launched Xaxis TV, a new platform mea ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The Day
Real-Time Daily, Tyler Loechner, Joe Mandese - Friday, August 23, 2013
Warwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- Real-Time With News Corp.'s Greg Clayman On The New Exchange
RTBlog, Tyler Loechner - Friday, August 23, 2013
I asked News Corp.'s Greg Clayman to explain the upside of t ...
- An Audience Exchange For Publishers: A Conversation With LinkSmart's Pete Sheinbaum
Real-Time Daily, Joe Mandese - Thursday, August 22, 2013
In one of the more surprising exchange-based developments, traffic lead generator LinkSma ...
- How Different Are The RTB Exchanges, Anyhow? Real-Time With ChoiceStream CEO Eric Bosco
RTBlog, Tyler Loechner - Thursday, July 11, 2013
I had the chance to speak with Eric Bosco, the recently appoint ...
- Radio Biggie Townsquare Taps Marketron For Open Data Exchange
Real-Time Daily, Joe Mandese - Monday, February 4, 2013
Private equity-backed radio broadcasting operator Townsquare Media has signed a deal ...
- adBrite's Future Isn't, Ceasing Operations On Friday
Online Media Daily, Joe Mandese - Tuesday, January 29, 2013
adBrite, an online ad exchange founded in 2002, Monday informed advertisers th ...
- Simpli.fi Goes Live With Facebook, Brings 'Element-Level' Targeting To FBX
Real-Time Daily, Joe Mandese - Monday, January 14, 2013
Simpli.fi, a next-generation real-time bidding platform developed by former Havas Digital chi ...
- For Online Ad Industry, It's Time To Stop Being Nostalgic
Programmatic Insider, Jeff Green - Thursday, January 10, 2013
Time is flying. I'm sure you've already heard it at least ...