Tag results for "exchange"
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolli ...
- Agency Trading Desks Still Dominate Programmatic Agency trading desks continue to be the dominant model for programmatic ...
- Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent Header bidding, a success story for programmatic media in 2016, may we ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid TrafficGoodway Group launched an anti-fraud initiative after a review of its inval ...
- Rubicon Project Will Automate Japan's First Publisher Co-opGlobal advertising marketplace Rubicon Project on Friday said it will automate Japan ...
- Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announc ...
- Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To JapanTriton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Adroit Now Selling - And Predicting - Audiences Following Arcametrics AcquisitionAudience buying is becoming the new norm in the ad industry, a ...
- Millennial Acquires Nexage: What's Next For The 2 Exchanges?Mobile ad firm Millennial Media on Tuesday announced its plans to acqui ...
- Agencies Could Eye Private Marketplaces In Next 12 To 18 MonthsJulian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Grou ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In MobileAcross the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Apple To Build RTB Exchange For In-App AdsAdweek has reported that Apple is building a real-time bidding (RTB) exchan ...
- The Exchange Lab Secures $8 Million In FundingThe Exchange Lab, a London-based multiplatform programmatic exchange, today announced it h ...
- Integral To Integrate New Real-Time Fraud Prevention Tech Into ExchangesIntegral Ad Science, a technology company with a focus on safe advertisin ...
- PubMatic To Hire 100 PeopleAdvertising Age has reported that PubMatic is planning to hire "100 peop ...
- Real-Time With Brian Gleason On New 'Xaxis TV' PlatformGroupM's Xaxis unit this morning launched Xaxis TV, a new platform mea ...
- Yesterday's Nasdaq Glitch Provides Today's Quote Of The DayWarwick Business School Assistant Professor of Finance, Arie Gozluklu, on yesterday's Nasd ...
- Real-Time With News Corp.'s Greg Clayman On The New ExchangeI asked News Corp.'s Greg Clayman to explain the upside of t ...
- An Audience Exchange For Publishers: A Conversation With LinkSmart's Pete SheinbaumIn one of the more surprising exchange-based developments, traffic lead generator LinkSma ...
- How Different Are The RTB Exchanges, Anyhow? Real-Time With ChoiceStream CEO Eric BoscoI had the chance to speak with Eric Bosco, the recently appoint ...
- Radio Biggie Townsquare Taps Marketron For Open Data ExchangePrivate equity-backed radio broadcasting operator Townsquare Media has signed a deal ...
- adBrite's Future Isn't, Ceasing Operations On FridayadBrite, an online ad exchange founded in 2002, Monday informed advertisers th ...
- Simpli.fi Goes Live With Facebook, Brings 'Element-Level' Targeting To FBXSimpli.fi, a next-generation real-time bidding platform developed by former Havas Digital chi ...
- For Online Ad Industry, It's Time To Stop Being Nostalgic Time is flying. I'm sure you've already heard it at least ...
