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Apple To Build RTB Exchange For In-App Ads

  • Adweek, Monday, December 16, 2013 10:05 AM

Adweek has reported that Apple is building a real-time bidding (RTB) exchange for the trading of in-app ads.

A source familiar with iAds said Apple has kept its real-time initiative under close wraps and is ‘not casting a wide net,’” Adweek wrote.

The post continued: “It’s not clear whether the new Apple exchange will be limited to mobile, because it could sell real-time iAds across devices -- or even through Apple TV, the insider said.”

Read the whole story at Adweek »

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