Around the Net
Apple To Build RTB Exchange For In-App Ads
- Adweek, Monday, December 16, 2013 10:05 AM
Adweek has reported that Apple is building a real-time bidding (RTB) exchange for the trading of in-app ads.
“A source familiar with iAds said Apple has kept its real-time initiative under close wraps and is ‘not casting a wide net,’” Adweek wrote.
The post continued: “It’s not clear whether the new Apple exchange will be limited to mobile, because it could sell real-time iAds across devices -- or even through Apple TV, the insider said.”
